"Finally! You Are About To Discover How To Generate A Minimum of $15,000 (N1,500,000) Cash Every 4 Weeks From The 'Adsense Money Tap’ Techniques With Very Little Work"
Dear Internet Friend,
"Get 255 Ready Made Niche Adsense Websites Vol 1, 2, 3 & 4
Ready to Upload Cash Making Sites
Valued at Over N200,000"
Here's your chance to make $15,000 (N1.5 Million) per month with AdSense by being lazy.....
I will not only tell you how, but I will give you the exact same websites which I use so that you can copy me.
BUT you need to pay attention and read this entire web page attentively.
Finally! A real proven method to make truck loads of money each month with AdSense. Don't fall for any other Internet hype. I don't give you boring text to read. I give you my websites which make me more money than most so-called Internet gurus.
Okay, I admit I'm a lazy person, and I don't want to write a long boring sales letter to sell you this Adsense Money Tap. To tell you the truth, I don't even need to. If you don't buy this system today, that's okay, because I'm already making it. But you might lose your chance to make it big like I have. However, what I will do is show you how I made my money from what I am offering you right now. Read on...
Around 10 months ago, I setup my own Google AdSense websites with few web pages. I was just trying to discover a way I could make big money online without doing hard because I don’t like stressing myself too much. So I thought, "Why just create one website? Why not create more websites?" Then I had an even better idea... Instead of building more websites, why not just add more web pages to the existing website? Instead of just 10 web pages, why not 1,500 web pages? More web pages, more exposure, more money!
So I started adding more web pages with Google AdSense adverts to my websites. I split my site into sub-websites, and within a few days, my AdSense websites had over 1,500 web pages with over 255 sub-websites, each with AdSense ads. That's a total of 1,500 pages making me money online without lifting a finger. Just the initially work of uploading the ready-made websites. Period. Simple. No more Work required.
Initially I earned about $0.5 a day from each sub-website ($750 altogether per month). But when I implemented a few easy promotion techniques, which I'll share with you when you order for this Adsense Money Tap, I started to earn up to $7 for each sub-website. Within a few weeks I was making an astounding $15,000 for all those web pages every month! Note, however, that I don’t always make such amount every month. There are some months I made quite less and in some months I made more than that. So, at the beginning, you may not be making big money but definitely after few months, you will start raking dollars like no man’s business. And the good thing about Adsense Money is that you can get your money right here in Nigeria.
As I am basically not used to stressing myself, I actually learn some few wonderful and amazing techniques (which I will share with you when you get my Adsense Money Tap) that high-rocketed my total adsense earning per month. Below is the screen shoot of the adsense of the guy who mentored me on the adsense money-making techniques.
Check Out Just "One Day" Of His AdSense Earnings in 2009...
PROOF-1: He made exactly $39,657.32 from AdSense in July 2009, and He makes similar amounts every single month on autopilot. It's like a cash machine.
It doesn't ends there... see the next proof of earnings below...
PROOF-2: He made exactly $41,278.23 from Adsense in June 2009. This is all from AdSense websites only.
Though this guy is too much, I spent about $500 (about N75,000) to learn this techniques which you will get at a chicken change of N3,000.
If you want to be in a position to spend ready cash like me, then consider this Adsense Money Tap, and have your adsense money-making websites setup with no stress.
Alright, you can stop dreaming and start copying me right now! I am offering you the exact same website that I started with 10 months ago. Then you can do the exact same things I did, and start making money like you never imagined before. I hate sales letters that claim you will learn a secret. Please, actually, there are no secrets here. It is obvious that you will start making money. Sincerely, I have said what I had to say, told you what I wanted to tell you, and now I will leave it up to you. The choice is simply up to you.
This Adsense Money Tap system truly works wonders with its simplicity, and you will be amazed how all these features combined work to generate a solid income for you just like it does for me. It is a fully automated website which makes you money while you sleep.
What is Google™ AdSense and why should you want a Google™ AdSense website?
It's a program by Google™ which you plug into any website to display shows text advertising on the website. Whenever a site visitor clicks on an ad, the owner of the website (YOU) get paid for every click. How much you get paid depends on the keywords which make up your web page that displays the ads. This can range from 0.25 cent to $20 per click for the higher paying keywords. The websites you get when you order for this Adsense Money Tap are made up of these high paying keywords.
If you don't have an AdSense account yet, I provide you with complete instructions of how to set one up, as soon as you get this Money Tap system.
Adsense Money Tap is aptly named, and here is six good reasons why you should secure your copy today. The new websites you will acquire are:
Highly Optimised - For quick loading & instant appeal!
Content Rich - For high search engine ranking!
Profit Pulling - For quick, easy revenue!
Fully Automated - To maximise your time!
POWERFUL – To make money like never before!
Proven - To enable continued profit-generation!
I will give you my HUGE Google Adsense Websites which you can simply upload to your hosting server YOURSELF and start your own Adsense Empire instantly.
Highly Optimized - The websites are fully tweaked to give you the maximum earning potential, using my own special techniques. (You won't get this anywhere else - GUARANTEED)
Beautifully Designed - Many hours have gone into the development of the entire websites with contents that trigger visitors to keep on coming to your and clicking on the well displayed adsense adverts to generate huge money for you.
Fully Automated - I have build these websites so that it's fully automated, and perfect for lazy people. This is because you don’t have to write anything again. All the money-making contents have been generated for you. You won't ever need to worry about maintaining the site at all. Just upload it to your web server and they are ready to start making you some quick cash. Imagine the freedom of knowing that you have HUGE websites on autopilot, working for you while you are out with your friends and while you are asleep. This is a priceless benefit!
Here are the 255 websites you will immediately get on ordering for this Adsense Money Tap:
Volume 1: Acne, Accounting, Adsense, Advertising, Aerobics, Affiliate, Alternative, Articles, Attraction, Auctions, Audio Streaming, Auto Care, Auto Parts, Autoresponder, Aviation, Babies Toddler, Baby, Bankruptcy, Bathroom, Blogging, Body Building, Book Marketing, Book Review, Branding, Breast Cancer, Broadband Internet, Cancer, Car Buying, Carreer, Car Insurance, Car Loan.
Volume 2: Cars, Casino, Cell Phone, Chat, Christmas, Claims, Coaching, Coffee, College University, Computer PC Tips, Cooking, Cooking, Cooking Tips, Copywriting, Cosmetics, Craft, Creative-writing, Credit, Credit Cards, Credit Repair, Currency Trading, Data Recovery, Dating, Debit Relief, Diabetics, Diet, Digital Camera, Diving, Divorce, Domain, Driving Tips, eBay, eBook, eCommerce, eMail, eMarketing.
Volume 3: ezine, Fashion, Finance, Fishing, Fitness, Flu, Furniture, Gambling, Gardening, Golf, Google, GPS, Hair, Hair Loss, Health Insurance, Heart Disease, Hobbies, Holiday, Home Business, Home Improvement, Home Organisation, Interior Design, Internet Tips, Investment, Jewelry, Kitchin, Ladies Accessories, Lawyer, LCD Plasma, Legal, Life Insurance, Lingerie, Love, Mailing List, Make Money, Mortgage, MP3, Music, Network Marketing, Online Shopping, Paid Survey, PC Games, Perfume.
Volume 4: Personal Injury, PPC, Pregnancy, Publishing, Real Estate, Recipe, Recreation, Relationship, Resume, Romance, RSS, Sales Letter, Self Employment, Search Engine Optimisation (SEO), Shoes, Small Business, Smoking, Software, Spam Blocking, Sports, Spyware, Stress, Trading, Travel, Vacation, Video Conferencing, Video Streaming, Virus, Voice Over Internet Protocol (VOIP), Web Design, Web Development, web Hosting, Website Traffic, Wedding, weight, Weight Loss, Wine, Women, Writing Tips.
See what one of the customers that recently bought Adsense Money Tap has to say:
"I am Now Making $300 a Day"
When my friend Benedict told me that he found a new way of making at least $500 per day from Google Adsense, I was very sceptical. But I just bought Adsense Money Tap and implemented the techniques. Within 1 month. I was generating an extra $100 per day in revenue from Google Adsense. This is by far the easiest money I have made online. Within 3 months I am now making $300 a day without even thinking about it. "Adsense Money Tap"! Simple but brilliant. I recommend it to internet marketers.
Chukwuma Edigbo
Port Harcourt
UNSOLISTED BONUSES
You will also receive the following Amazing Bonuses free of charge when you order for Adsense Money Tap! Valued At Over N200,000.
Bonus 1:
Instant Information Riches
Value N15,000.00
Bonus 2:
Money Siphon System
Value N10,000.00
Bonus 3:
7 Dollar Secrets
Value N5,000.00
Bonus 4:
Million Dollar Niches
Value N8,000.00
Bonus 5:
Product Creation Riches
Value N9,000.00
Bonus 6:
Adsense Money Machine
Value N10,000.00
Bonus 7:
7 Ways to Make $700 in 7 Days
Value N5,000.00
Bonus 8:
Making Money With Social Marketing
Value N8,000.00
Act Now, To Secure The Complete "Adsense Money Tap System" for just N3,000.00
" Now, it is your Turn!!!"
"Don't be a loser and miss out on this. Opportunities like this don't come along very often.
P.S. Absolutely anyone can set these AdSense websites up. All instructions are given with the sites which you receive as a download link as soon as you make the payment. You can setup your first website within minutes of purchasing. And with my promotion methods, you have the potential to start making money online very quickly.
P.P.S: Remember you are also getting the Master Resale Rights to all the products above.
Act now! Buy now! Your satisfaction is 100% guaranteed.
ORDERING AND PAYMENT INSTRUCTIONS
Honestly, this is one of the greatest opportunities coming your way on how to make money online.
How much is this offer? I am sure this is the question in your mind. Well, it is affordable because I am giving you this offer at promo price of N3,000 only. The offer is normally given at N50,000 but I am giving it at N3,000 to first 50 Nigerians to help them start making money in the next few days.
To order, pay N3,000 to the account details below.
Bank Name - INTERCONTINENTAL BANK PLC (Any branch in Nigeria)
Account name – Ozoigbo David A.
Account Number - 0172-1100-0005-1044
After payment, send an email to deviestech@yahoo.com stating the following information:
1. Your full name
2. Your Email Address
3. Amount Paid
4. Branch Paid Into
5. Deposit Slip (Teller) Number
6. Date Paid
For faster delivery, text the teller number of your payment to: 07060407371.
On payment confirmation, the Adsense Money Tap system with all the bonuses will be sent to you immediately.
NOTE - All the bonuses attached to this system are only here for now. They are products that I sell, so I can remove them anytime from now. So, order for a copy of this ADSENSE MONEY TAP today to grab those bonuses FREE.
Bottom of Form
To Your Success.
Ozoigbo David
07060407371
Friday, August 27, 2010
Monday, August 23, 2010
MAKE OVER TWO HUNDRED AND FIFTY THOUSAND NAIRA EVERY MONTH WITH VERY LITTLE START-UP CAPITAL
N250,000 EVERY MONTH - 100% Guarantee
MAKE OVER TWO HUNDRED AND FIFTY THOUSAND NAIRA EVERY MONTH WITH VERY LITTLE START-UP CAPITAL.
Dear future Multi-Millionaire,
Thank you very much for your positive response regarding my advert captioned " Learn How To Make Over Three Hundred Thousand Naira Monthly With Very Little Start-up Capital" My name is Ovwovwadia Onos. With this System, you make money at will! You make over Three Hundred Thousand Naira every month legitimately. It is an easy and simple System.
You can do it either as a part time or full time business. If you are already employed, you only need one or two hours everyday. You can do it either during your normal working hours or after closing from work. If you are not presently employed, you have gotten yourself a full time job and business. If you are already in business, thank your God because it is an opportunity to make extra millions of naira without much effort and expenses, monthly. It is an avenue to make money to expand your business.
This System is easy, simple, and safe for everybody: man or woman,married or single, young or old. Whether you are a graduate, undergraduate, student or drop out, it does not matter! The important thing is that you must know how to read and write.
The major vehicles for this business are (a) You must have a Bank account,
(b) You must have at least one Handset with active GSM network, and (c) There should be a computer with Internet access. If you do not have any, you can go to the nearest cybercafe and make use of their computer. Proficiency in the operation of computer is NOT necessary, but you must know how to check your mails. This System has nothing to do with e-gold or e-silver. You make your millions sweartlessly here in Nigeria .
This System is one of the easiest and safest systems of making million of naira every month without much effort, time, or expenses.
With this System, you enjoy the following benefits......
(a) You make money at will.
(b) You determine how much thousands that you want, and you will surely get it.
(c) Money pours into your bank account from all parts of the country with just only little start-up capital and efforts.
(d) You become very popular because majority shall acquire wealth through you.
Read some of the testimonies from those that are using the System:-
>>>>> When I followed the techniques, I was amazed beyond my imagination. I made =N=2500,000 in my first three weeks...... Thanks a million --- London Okechukwu --Lagos.<<<<< >>>>> Since I bought the manual, my life has changed considerably!.... I have changed from a begger to a cheerful donor in my church.... Thankx.--- Bayo --- Ibadan . <<<<< >>>>> It is unbelievable but quite true. I have been using this system for the past two years. I don’t do any other thing for a living. I am happily married with three kids, and own my own house. I was transformed from an applicant to a millionaire. I made roughly =N=2.3Million within two months! .... Its real, simple and guaranteed. --- Samuel Raymond -- Sapele. <<<<< >>>>> This is crazily true. I took the risk of attempting to sacrifice my last =N=7,500 naira to buy this system. But guest what I made clean, neat, and easy 60k (I mean sixty thousand naira the same week i got the system). I bet you, I just discovered, that making it in life is not by sweat but by right information and quick action. I urge u to take a bold step now and fast. U can’t fail. Onos - Warri
COST : - How much will it cost you to learn this system ? Not much. For the simple reason of empowering nigerians to be self made millionaires, I have kept the price very low and affordable. The e-manual will cost you two thousand naira only (=N=2,000:00) only. And it will be delivered into your e-mail box. This price offer is limited for a short time. It shall be increased without notice.!
MONEY BACK GUARANTEE : - If after purchasing this e-manual that teaches you about this System, after implementation and you fail to make at least N250,000, please ask for a full refund of your money.
TO ORDER : - Make your payment at any branch of Intercontinental Bank Plc. in Nigeria to :
(a) Account name: Ozoigbo David A.
(b) Account number: 0172110000051044
(c) Bank name: Intercontanental Bank Plc, Ogui branch.
Please notify us of your payment via SMS to 07060407371 or by e-mail – latestrecruits@gmail.com, stating your
name,
phone number,
amount payed,
teller number, and
e-mail address.
Delivery is made immediately after confirmation of your payment.
He who fail to plan, actually planned to fail. Your financial destiny is in your hands.
Yours truly,
Ozoigbo David A
MAKE OVER TWO HUNDRED AND FIFTY THOUSAND NAIRA EVERY MONTH WITH VERY LITTLE START-UP CAPITAL.
Dear future Multi-Millionaire,
Thank you very much for your positive response regarding my advert captioned " Learn How To Make Over Three Hundred Thousand Naira Monthly With Very Little Start-up Capital" My name is Ovwovwadia Onos. With this System, you make money at will! You make over Three Hundred Thousand Naira every month legitimately. It is an easy and simple System.
You can do it either as a part time or full time business. If you are already employed, you only need one or two hours everyday. You can do it either during your normal working hours or after closing from work. If you are not presently employed, you have gotten yourself a full time job and business. If you are already in business, thank your God because it is an opportunity to make extra millions of naira without much effort and expenses, monthly. It is an avenue to make money to expand your business.
This System is easy, simple, and safe for everybody: man or woman,married or single, young or old. Whether you are a graduate, undergraduate, student or drop out, it does not matter! The important thing is that you must know how to read and write.
The major vehicles for this business are (a) You must have a Bank account,
(b) You must have at least one Handset with active GSM network, and (c) There should be a computer with Internet access. If you do not have any, you can go to the nearest cybercafe and make use of their computer. Proficiency in the operation of computer is NOT necessary, but you must know how to check your mails. This System has nothing to do with e-gold or e-silver. You make your millions sweartlessly here in Nigeria .
This System is one of the easiest and safest systems of making million of naira every month without much effort, time, or expenses.
With this System, you enjoy the following benefits......
(a) You make money at will.
(b) You determine how much thousands that you want, and you will surely get it.
(c) Money pours into your bank account from all parts of the country with just only little start-up capital and efforts.
(d) You become very popular because majority shall acquire wealth through you.
Read some of the testimonies from those that are using the System:-
>>>>> When I followed the techniques, I was amazed beyond my imagination. I made =N=2500,000 in my first three weeks...... Thanks a million --- London Okechukwu --Lagos.<<<<< >>>>> Since I bought the manual, my life has changed considerably!.... I have changed from a begger to a cheerful donor in my church.... Thankx.--- Bayo --- Ibadan . <<<<< >>>>> It is unbelievable but quite true. I have been using this system for the past two years. I don’t do any other thing for a living. I am happily married with three kids, and own my own house. I was transformed from an applicant to a millionaire. I made roughly =N=2.3Million within two months! .... Its real, simple and guaranteed. --- Samuel Raymond -- Sapele. <<<<< >>>>> This is crazily true. I took the risk of attempting to sacrifice my last =N=7,500 naira to buy this system. But guest what I made clean, neat, and easy 60k (I mean sixty thousand naira the same week i got the system). I bet you, I just discovered, that making it in life is not by sweat but by right information and quick action. I urge u to take a bold step now and fast. U can’t fail. Onos - Warri
COST : - How much will it cost you to learn this system ? Not much. For the simple reason of empowering nigerians to be self made millionaires, I have kept the price very low and affordable. The e-manual will cost you two thousand naira only (=N=2,000:00) only. And it will be delivered into your e-mail box. This price offer is limited for a short time. It shall be increased without notice.!
MONEY BACK GUARANTEE : - If after purchasing this e-manual that teaches you about this System, after implementation and you fail to make at least N250,000, please ask for a full refund of your money.
TO ORDER : - Make your payment at any branch of Intercontinental Bank Plc. in Nigeria to :
(a) Account name: Ozoigbo David A.
(b) Account number: 0172110000051044
(c) Bank name: Intercontanental Bank Plc, Ogui branch.
Please notify us of your payment via SMS to 07060407371 or by e-mail – latestrecruits@gmail.com, stating your
name,
phone number,
amount payed,
teller number, and
e-mail address.
Delivery is made immediately after confirmation of your payment.
He who fail to plan, actually planned to fail. Your financial destiny is in your hands.
Yours truly,
Ozoigbo David A
Thursday, August 19, 2010
How To Open A Paypal Account in Nigeria
www.NairaHub.com
How To Open
A Paypal Account In
Nigeria In 15 Minutes
using your Nigeria
Address...Plus hidden
ways on How To
Generate Income
Everyday Through Your
Paypal Account...
Nwosu Desmond.
How To Open
A Paypal Account In
Nigeria In 15 Minutes
using your Nigeria
Address...Plus hidden
ways on How To
Generate Income
Everyday Through Your
Paypal Account...
Nwosu Desmond.
How To Open A Paypal Account in Nigeria
www.NairaHub.com
How To Open
A Paypal Account In
Nigeria In 15 Minutes
using your Nigeria
Address...Plus hidden
ways on How To
Generate Income
Everyday Through Your
Paypal Account...
Nwosu Desmond.
How To Open
A Paypal Account In
Nigeria In 15 Minutes
using your Nigeria
Address...Plus hidden
ways on How To
Generate Income
Everyday Through Your
Paypal Account...
Nwosu Desmond.
Wednesday, August 18, 2010
How To Make Your Website Sell Like Crazy!”
Website Conversion Secrets
“How To Make Your Website Sell Like Crazy!”
Presented by : Dirk Dupon
http://www.ebooks-made-easy.com
Generate *Fast Cash* Instantly With “Resale Profits”!
Get in on the action FAST and make much more money for yourself with resale
rights (one of the secrets to massive resale profits as revealed in “Resale Rights
Secrets”) by subscribing to “Resale Profits”! You’ll discover how to:
• Get notified about BRAND NEW resale rights products instantly
• Make Huge Profits quickly by being among the first to sell these products
• Access EXCLUSIVE discounts and bonuses available only to subscribers
• …and more!
Your FREE subscription also entitles you to a red-hot bonus gift with MASTER
RESALE RIGHTS worth $67!
ACT NOW and subscribe using the below link immediately:
Yes! I Want To Make Massive Profits With Resale Rights Now!
…Or simply send any blank email to resaleprofits@parabots.com
(Your information is 100% protected and you can unsubscribe at any time)
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
2
Important Information
Master Resale Rights License:
This is NOT a free ebook. You’ve the right to sell this for a minimum
price of $27; use as a bonus if your product’s more than $27 and
include it into membership sites, however you cannot give it away
for free. You also may not sell or share the content herein.
Make Money On Complete Auto Pilot:
Click here to CUSTOMIZE this ebook with *your own*
information and affiliate links for massive viral profits!
“Website Conversion Secrets” is a publication of
Instant Marketing Secrets and © 2004 Ewen Chia.
ALL RIGHTS RESERVED. No part of this ebook may be reproduced or
transmitted in any form whatsoever, electronic, or mechanical, including
photocopying, recording, or by any informational storage or retrieval system
without expressed written, dated and signed permission from the publisher and
his contributors.
DISCLAIMER AND/OR LEGAL NOTICES
The information presented herein represents the views of the author as of the
date of publication. Because of the rate with which conditions change, the author
reserves the rights to alter and update his opinions based on the new conditions.
This ebook is for informational purposes only and the author do not accept any
responsibilities for any liabilities resulting from the use of this information. While
every attempt has been made to verify the information provided here, the author
and his resellers cannot assume any responsibility for errors, inaccuracies or
omissions. Any slights of people or organizations are unintentional.
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
3
About The Author
Ewen Chia
Ewen is an expert information publisher and marketer from
Singapore with a fiery passion for creating unique quality
content fellow internet marketers can benefit from.
He is also the owner of InstantMarketingSecrets.com, a
website providing visitors with the skills needed for online
success. You can receive an internet marketing training
course worth $297 absolutely FREE by visiting here.
When he is offline, Ewen can be found at the movies, coffee clubs or enjoying
his fave hobby of guitar playing and songwriting. He can also be found most
evenings with his wife and toddler son, Clayden Chia ☺
Ewen has been regularly publishing his two main internet marketing ezines
“Web Marketing Exposed” and “Marketing Ebooks Exposed” since 2001 and
2004 respectively. You can subscribe to these ezines for powerful content
and exclusive special offers as and when they are available.
Other products (with more to come!) from Ewen include:
• Resale Rights Secrets
• Mini eBook Secrets
• Turnkey Internet Profits
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
4
Introduction
Dear Website Owner,
You’ll be shocked at how big an impact little things will do for your website
conversion rate once you apply them…
The sole purpose of this guide’s to point out these little things so you can act
upon them immediately. It’s a fast read and not some 300+ page report, it don’t
have to be.
This zooms right into target, powerful and concise without any fluff or fillers. I’ve
divided it conveniently into two sections revealing two of the most important
elements affecting website conversion - “Website Mechanics” and “Power
Copy”. You’ll discover 40 killer techniques guaranteed to help skyrocket your
website conversion rate… and make it sell more - much more!
Look, though the Internet has developed a language of its own, we may always
find some offline predecessor to the terms commonly used.
For starters, the concept of ‘website conversion’ is tied to the idea of “response
rate” in the Direct Marketing industry. Simply put, the conversion rate of your
website measures how well you persuade your visitors to take the action you
want them to. This is normally measured as a percentage, so if out of every 100
visitors to your website 3 buy your product, you’ll have a conversion rate of 3%.
Experience and simple arithmetic show that it is more beneficial to try
and improve your conversion rate than to increase website traffic.
In other words, if you want to double your sales, try doubling your conversion
rate rather than your traffic.
The whole irony of this situation is that most webmasters spend most of their
time trying to double traffic to their websites rather than improving their sites
conversion rate. But if you have a poorly converting website then you are simply
wasting the traffic—and money!
Let us then change this situation by focusing on those elements that
make up a website that is a conversion workhorse…
To your success always,
Author, “Website Conversion Secrets”
P.S. I’ve included some relevant resources here which are invaluable to further
increasing your website conversion. They’re not compulsory to have but would be
helpful.
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
5
“Website Mechanics” Section
In this section we are going to look at the mechanical side of your website that
needs special vigilance. These ‘principles’ should be basic to any website and
must not be overlooked. If you’re new to this or are struggling with getting a
professional website up, a good place to turn to would be the folks at Expert
Makeovers who do a very good job.
Technique 1: The load time for your website should ideally be below
30 seconds on a 28K modem.
You can simply use a dialup account to check this or the services available at
http://www.netmechanics.com. This service would check your loading speed,
your links to make sure they are working and will point out graphics that need to
be reduced.
Speaking of graphics, this is normally the one element that causes slow loading
times. If you aim to reduce the size of your graphic files without sacrificing
quality, this will go a long way to improve fast loading times.
Another culprit here, also, is the wrong use of tables.
If you navigate to a slow loading website, you'll often see that the entire site
does not appear for 20 seconds and then... BAM... it appears all at once. This
happens when you create ONE table and you put the entire salesletter in there.
What you want to do instead is break the page up in several smaller tables
(at least 2-3) so that the upper table loads instantly and gives the visitor
something to read while the rest of the page loads in the background.
Have a look at the very site you were given as part of the master resale license
you now have for this manual. You'll see this technique in use.
Technique 2: Your website should appear well on all monitor sizes
and resolutions.
You have to keep in mind that not every web surfer has a 21” monitor with 1024
x 768 resolution.
A rule of thumb is that you should always keep the ‘little guy’ in mind. I mean
those with the 12” monitors set at 640 x 480. If you design your website at
fixed pixels, (say 700 x 600) then those surfers with smaller monitors will have to
scroll across just to see the entire breath of your page. This is a little annoying
and that is the last thing you want to do – annoy your visitors.
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
6
Technique 3: Make it easy on your reader’s eyes.
Make sure your font type and size are easily readable and available. Keep in
mind that it’s more strenuous on the eyes to read from a computer screen than
to read the printed page.
Here you can learn a lot from those who do direct marketing by mail. They
seldom divert from the 12-pt. courier font because it is easy to read.
On the point of font availability, if you use a font that is not available on the
readers computer then the default font for the browser will be substituted and
this may not look the way you intend it to.
A common online practice is to use a script font for signatures, but this can easily
backfire if the font is not available to the website visitor. A better method is to
use a scanned image of your actual signature.
You should also break up long passages of text into shorter paragraphs and
sentences. Long paragraphs without much ‘white space’ are discouraging to
read. Leave that for the sections of your website that the law requires but you
hope no one reads.
Another point to keep in mind is that your background image should not compete
with your foreground material. In most cases a plain white text background
would serve you best. Make sure that your background image or ‘water marks’
are not competing with the text. If you have gray colored fonts against a black
background this will create unnecessary strain on the eyes.
Technique 4: Avoid those needless doorway Flash pages.
Time is a big factor on the web and Flash presentations take time to load.
This is not a criticism of the Flash program itself. However, when this is the first
thing your visitor is hit with – “wait while your movie loads” … he can quickly lose
patience. The majority of web users are still using dialup connection; so don’t
insult their lack of bandwidth.
Except that the purpose of your website is to parade the latest web technologies,
avoid “show-offs” that delivers little else to your visitors. Ask yourself the
question: “Why does my website need an introduction?” If you cannot come up
with a good answer, leave it off.
Technique 5: Make your site navigation easy and simple to follow.
Your website navigation system should be obvious, simple and uniform from
page to page.
Simple underlined texts are just as effective as tabs used by sites such as
Amazon.com. The key here is that you must be able to predict what your
customers want from your website and just serve this to them in an easy format.
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
7
Take, for example, a website that sells replacement inks for printers. Now think
as the customer coming to that website; the only item you want to find is the ink
that goes with your printer. The navigation system should allow you to choose
the brand and then model of your printer and so easily find the page about the
ink cartridge type.
Your navigation system is not a place where you want to get fancy. Simple text
links ordered vertically or horizontally work well. So do buttons and the most
effective of all, filing-cabinet-like tabs.
Technique 6: Form must follow function.
Without reading one line of text your website should exude a message through its
design and feel, though this is a very subjective area and may be more art than
science.
There really are no ‘standards’ and ‘controls’. At the same time if you go to
CNN.com, the website should say “NEWS”, and Disney.com should say “FUN”.
Did you ever notice the way that government buildings appear institutional and
cold? Maybe that’s because of the function that they perform. Be sure the
theme of your website is easily seen from just the layout and design.
Technique 7: Look out for the ‘little things’.
Have you ever heard the saying that it is the little foxes that spoil the grapes?
There are some ‘little foxes’ that can spoil the overall professional appearance
of your website. Some pointers:
(a) Don’t use a visible site stats counter. Except you want to show off
how popular your site is you should keep your stats private. A BIG
number at the bottom of your website looks like you are still living in the
disco age.
(b) Make sure that your site prints well. There are many web surfers who
prefer to read long text from a printed page rather than the computer
screen. You may want to make a ‘printable’ version of your websites for
such users.
(c) Make your website ‘scannable’. The majority of webs surfers will do a
quick scan of your website before they are convinced that it is worth
reading. This means that you should emphasize (through use of bold,
colored, underlined text, and appropriate headings) the high points of
your website.
(d) Avoid using large header graphics that take away from the topfold
of your website. The ‘topfold’ of your Home page is what the visitor
sees before he or she scrolls down the page. If your header graphics with
your company logo takes up too much space, then less is left for the text
that carries the major weight of your message.
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
8
“Power Copy” Section
So far we have only talked about getting your website opened and making your site
inviting…
…but what will really convince your visitors to take action are your words –
your webcopy.
Excellent resources to turbo-charge your copywriting skills and to easily create your
sales letters include Killer Copywriting and The Amazing Sales Letter Creator.
Marlon Sanders has also released another automated ‘fill-in-the-blanks’ software
which churns out profit-pulling customized sales letters for you - literally in minutes!
It’s called Push Button Sales Letter and you’ll be absolutely thrilled using it.
Let us look then at some very important tenants of writing for the web…
Technique 8: Keep your writing customer-focused.
A common temptation that many companies fall into is to present their entire
glowing resume to the customer—their size, history, achievement— and forget the
most important person: the present visitor!
You must show what you can do for the customer before you attempt to show off
your company. This does not mean that there is no place in exhibiting your
qualifications (e.g. to build credibility), but be sure to answer the question you’re
often confronted with when entering a brick-and-mortar store: “What can I do for
you?”
Technique 9: Emphasize your product or service benefits, not their
features.
I think that this is one of the most fundamental principles of sale. Yet again,
simply because something is well known doesn’t mean that it is well used.
Most people are not concerned about your “Kenwood’s 2-way speakers, featuring a
6 ½” pearl-mica injection-molded poly woofer, PEI balanced dome tweeter and a
range of 2 to 40 watts RMS, and a 160-watt peak power handling. Plus, they come
with mounting tabs, so the speakers can be mounted in a 6 ¾” opening.” Tell me
how the speakers sound, how they make me feel - how they will take my music
listening to angelic heights.
This doesn’t mean that the shopper will not be concerned about the specs for these
car speakers. It simply means that the technical specs are secondary to what the
speakers can do for my auditory nerves.
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
9
Technique 10: Write as if to one person; not to a group or the whole
world.
You must write as if speaking to one visitor – just as if he or she were sitting
right across from you.
The reader must feel that you are speaking to him, now, at this very moment.
You must connect emotionally with the customer. And you can because you
sense his problems, you’ve been there and now you have found the solution.
Keep foremost in your mind that Internet marketing may be equally called
‘Relationship Marketing’ – because that’s what it is really.
So, write in a conversational tone. Forget about the dry formality of the
instructional manual type writing you did in school.
You are building a relationship with the reader and you want to speak his
language. To learn the reader’s language you must have done your research to
discover what the problems are and how they are normally talked about.
Don’t be afraid to use contractions (you’ll, it’s, we’ll, can’t) … ellipses to break up
long sentences and long and short sentences to develop rhythm. No need to use
big words. Let the simplicity of your vocabulary be prominently eminent. You
don’t have to break the rules of grammar but do not be a slave to it either. If
bending the rules allows you to get across your point more effectively, then go
for it.
Technique 11: Deliver immediately on what you promised.
Is your website about fishing? Don’t greet your visitors with the latest news on
golf. You have to deliver immediately on what you ‘promised’ from your
advertisement or search engine listing. Be relevant!
This works on another level apart from your Home page as well.
All your hyperlinks should deliver what they promise. What does this mean?
If a visitor clicks on your ‘About Us’ link, he expects to see a page describing
what you are about – here may be a good chance to show off – he asked for it!
He doesn’t expect to see a form asking him to subscribe to your newsletter. Far
worse is to discover that he has to click on two more links before he gets to his
destination page.
Technique 12: Involve your visitors in your website.
Ask for your visitor’s opinions, vote, and reactions by using online forms and
running surveys.
What this does is that it gets the customer involved in your website and so they
stay longer increasing your chances for a sale. They are also more like to revisit
your website.
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
10
This is the method behind direct marketers who send you letters that require you
to scratch, place a stamp, cut out coupons, and a myriad of other activities that
get you involved with the mail piece.
Technique 13: Build your credibility in the customer’s mind.
Because of the nature of the Internet and the fear of making credit card
purchases online you will need to place the customer at ease by saying,
“I am for real”. Except that you are a large corporation these tips will be of
benefit:
(a) Include your picture/product graphic on your website. This shows
that you are upfront and have nothing to hide, and product graphics give
‘feel’ and ‘tangibility’ to what you’re marketing. Make the picture or
graphics appropriate, a professional site needs a professional looking
subject and a joke site … you get the idea. If you’re looking for ecovers,
you’ll love the explosive results you get at Cover Software Pro and
Dynamite Covers.
(b) Provide an audio message in your own voice. This is closely tied to
the former tip. It all has to do with feeling connected and human. We are
not computers – we just use them. We have emotions and use them to
communicate. There is nothing that can communicate emotions like the
human voice. Many webmasters have discovered recently that adding
audio messages has boosted their conversion rate using Sonic Memo and
Audio C4.
(c) Place your PHYSICAL address and contact information on every
page. Your address also adds a sense of structure to the very fluid
environment of the Internet. It is much like the sign on a brick and
mortar store – this is where I’m located. That is why just a post office
box number would not suffice. Can you be reached by fax, landline
phone, email, and mobile phone? This information adds to your
credibility, not to mention your perceived availability.
(d) Avoid using free email services and domain hosting companies.
Using these services makes you appear too volatile. At the same time
your image is at stake. The question that looms in the customer mind is,
“Why should I buy from you if you cannot even buy a hosting account?”
(e) Have an “About” page. Here is where you can place a quick resumetype
synopsis of your company or yourself. Still keep the customer in
mind though. If you are selling computers, it doesn’t matter how long
you’ve been in the entertainment industry.
(f) Include a ‘Privacy Statement’. Internet users are becoming more and
more sensitive to how their personal information is being used. This
makes it almost imperative for you to provide a page with your privacy
policy. General concerns that would have to be addressed are:
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
11
- How you use the information that is collected.
- Is the information shared with a third party?
- How they can opt out of any mailing list they sign up for.
- Why you track their IP address.
(g) Use your customers’ unsolicited testimonials and product reviews.
What you write about your own product or service is always viewed with
some skepticism. What carry the greater weight are the opinions of other
experts in your field and the testimonials of your satisfied customers.
These testimonials should be accompanied with the email address or
website and full name of the customer. The less information you give
about the customer providing the testimonial, the less believable it is.
(h) Provide a ‘No-Risk Money Back Guarantee’. A guarantee puts the
customer at ease in knowing that he can secure a refund if he is not
satisfied with your product. This says that you believe in your product or
service and stand behind it 100%. (It is also a legal requirement in many
places.) If you are perceived as not standing behind your claims then you
lose credibility instantly.
(i) Use a Secure Server to process all payments. It will help if you let
the customer know that his or her information is secure and will not be
available to anyone else. For example if you’re selling digital information
online, ClickBank offers one of the best solution for no-fuss secure
payment processing.
(j) Provide a user help forum for your product. Install a message board
for customer feedback. This will allow customers to air their grievances
and feel heard. Michael Green has created a perfect product called How To
Start A Forum if you need help starting your own forum.
(k) Provide ‘Live Support’ from your website. It can make a significant
difference if you are there when the customer needs you most – during
the buying decision.
Technique 14: Shout your strongest benefit in the headline – think
‘Newspaper’.
One of the most important parts of your sales copy is the headline and it should
show your strongest benefit. “Learn to Speak Spanish in 21 Days!”, “How to Fire
Your Boss”. Each of these headlines tells you what is offered in no uncertain
terms. It may require a number of tests before you find that perfect headline,
but just a change in the headline can work magic for a website.
Let your headline act as a qualifier for your visitors. Your readers should know
after reading the headline whether your site is for him or not. You don’t want to
waste your time with an unqualified prospect.
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
12
Technique 15: Use subheadings that give secondary benefits.
Keep in mind that we are pushing benefits and not features.
After you have floored your visitor with your strongest benefit, you want to follow
this with your second strongest blow. Hopefully they are already on the sales
floor so it is not difficult to keep them there.
You have to always keep in mind that most people scan a website before they
decide to read it through—if ever. You will want your subheadings therefore
to tell the summary story for your site. If someone was to just skim through
your letter they will in essence get a classified ad for your product.
Technique 16: Fill your copy with emotion and passion. Don’t bore
your customers!
It’s a known fact that people make purchases based on emotion and then
rationalize their decisions based on facts…
What does this mean for you? You have to fill your copy with emotive
words and translate facts into feelings.
When we are immersed in the decision process, we evaluate how we would feel if
we did make the purchase versus if we didn’t. It is not so much the ‘superior
engineering of the Germans’ that caused you to buy that latest BMW sports car
but how you thought owning that piece of steel will make you feel— important,
admired, safe. Of course this is not the explanation you give to your significant
other.
Do not be afraid to be audacious and provocative. Speak your mind. Give your
opinion. Nobody likes to read boring copy. Surprise the reader, make an
impression. This makes the visitor sit up and pay attention!
Technique 17: Do not give away your intentions too early.
We are bombarded everyday with advertisements. We are pitched with ads on
television, in print, radio and now the Internet. Our brains are now trained just
to ignore commercials. If you show right up front that you are trying to sell your
visitors something, you are likely to be ignored. So use some stealth.
A very successful method in webcopy writing is to present your sales letter
hidden in an informative “report”. The customer’s guards are down and he is
more likely to be ‘trapped’ into a sale. This also allows you to develop some
authority status in the reader’s mind. This method is often referred to as the “by
the way” strategy since you are asking for the sale in a ‘by-the-way’ manner.
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
13
Technique 18: Make use the AIDAS formula.
This formula has been used for years as an outline for good copywriting.
It stands for:
Grab Attention – this is the purpose of your headline. You have just about 10
seconds to accomplish this.
Strengthen Interest – Show your visitors immediate that you can meet their
needs and solve their problems. Do this in a user-friendly way and they will stick
around.
Stimulate Desire – Keep piling on benefit after benefit so that you can fan the
flames of their desire to have your product or service.
Action – You must get them to take the appropriate action. This may be to click
on a link, register, subscribe to your newsletter or go to your order page. Here is
where you will want the action to be as easy and obvious as possible.
Satisfy them – Provide what you promised in the timeframe you promised and
even more than you promised. You want to aim to delight not just please your
customers.
Technique 19: But use only one type of copywriting style on one site.
Joseph Sugarman in his book “Advertising Secret of the Written Word: The
Ultimate Resource on How to Write Powerful Advertising Copy” gives this
suggested outline for writing advertising copy:
- Open strongly by eliciting interest and excitement
- Develop drama
- Explain why the product or service is different
- Explain how to use the product or service
- Elaborate on the unique benefits
- Justify the purchase
- Identify the lasting value
- Address after sale concerns
- Ask for the order.
Another style made popular by John E. Kennedy is to make a PROMISE, give the
REASON, then PROOF and finally CALL TO ACTION.
Finally, the Dale Carnegie “How to Win Friends and Influence People” book style.
- Tell a memorable story.
- Call to Action.
- Show all the benefits to be gained by taking action.
The key here is not to mix whatever ‘structure’ you are going to use to frame
your copy.
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
14
Technique 20: Use one or more Post Script. (P.S.)
The offline field of Direct Mail Marketing informs us that the P.S. is often the first
section of a letter that the reader turns to after the headline!
Armed with this fact, you should include one or more P.S.’s. Make this a short
summary of the entire sales letter—a little classified ad. You will want to repeat
some of your strongest benefits and an ironclad Guarantee.
Technique 21: Use as many bullets as possible.
• Bullets help to break up long chunks of text.
• Bullets can give a list of benefits for quick reading.
• Bullets are perceived as added value – the more the better. (Of course
within reason.)
• Bullets should be all benefits not features.
Technique 22: Include your Unique Web Position. (UWP)
Tell your reader why he or she should buy from you and not your competition.
What do you have to offer that is unique to yourself? Other businesses may have
similar products but you have added value that they don’t have.
Remember that there is one thing that your competitors can never
duplicate and that is YOU. Here is where you’ll want to differentiate yourself
from your competition.
Technique 23: Tell your visitor why you are making such a special
offer.
Simply because your product is the cheapest on the market, does not
automatically guarantee you more sales. If your offer appears too good to be
true, then this can be a potential turn off. In fact, some marketers have seen an
increase in sales when they raised their prices!
If you are making a special offer then an explanation will set the customer’s mind
at ease as to why they are getting away with this “steal”.
Some merchants have special sales every year where they sell ‘used or slightly
damaged’ products at a discount. If the merchant were to label these products
as ‘new’, their sales would plummet at this same low price.
Technique 24: Change your general statements into specific ones.
Instead of writing, “This diet can work great with your weight loss program,” you
write instead: “This diet can drop off up to 11 pounds in one week.” The second
statement is more measurable (specific) and therefore more believable.
Not “this fuel additive can boost your gas mileage” but “this additive can increase
your gas mileage by 17.5 %”.
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
15
Technique 25: Include at least one free bonus.
Bonuses add value to your offer. The more value you extend, the greater your
chances on making the sale.
These bonuses do not have to be expensive but should have a high ‘perceived
value’. In fact you should NOT give away bonuses without building the value of
the gift first. Keeping in mind that ‘value’ and ‘cost’ can be very different entities.
One note of caution though: If your bonuses valued at $1,000 and your product
$19.95 the reader would question the real value of these bonuses. Just seems
strange giving away $1,000 in value with a $20 purchase – just does not seem
credible – except you are running a charity!
Also make your bonuses complimentary to your main product. If you are
selling a camera why not add a bonus carrying case?
Technique 26: Give a deadline to take action to get the “special deal.”
Humans are by nature procrastinators. If you don’t give them good reason to
take action now, then most likely they would put it off for later. This is especially
true on the Internet where there are so many ‘distractions’. (As far as you are
concerned anything that leads away from your order page is a distraction.)
Limited quantity offers provide more pressure to buy on the customer than
limited time offers. A limited quantity can disappear quickly whereas in a limited
time offer the customer may wait until the last minute to make a purchase.
Technique 27: Tell what would happen if they don’t order your
product.
The two main emotions that copywriters aim at awakening are fear of loss and
hope for gain.
We are all motivated by these two emotions. Then make the pain of what will
happen if they don’t order now real. ‘You will continue to feel left out at pool
parties because you are ashamed of your weight’. ‘You will continue writing sales
letters the hard way without these easy fill-in-the-blanks templates.’
By the way, there’s a guide called Order Button Triggers showing marketers how
to get prospects to hit the order button and buy, it’s a great read I must say.
Technique 28: Build up the value of your product just before stating
the price.
Your full copy should be bleeding value and benefits.
However, the place where you want to lay it on thick is just before you give the
price. Let them know how expensive it was to produce, how much it will cost
them if they had to do it all by themselves, how much time and money it will
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
16
save them, how much others were willing to pay for it … just lay it on then …
your price … ONLY $X! By this time they should be giddy from the fall in price
from stated value, to what you are offering.
Also you should give several ordering options. Your goal is to secure the
sale. When your visitor has gone through all your copy and is about to make the
purchase you don’t want to hinder this. Not everyone is blessed (or cursed) with
a credit card. You can accept money order, check by phone, check by fax,
echeck, egold, phone order and whatever is feasible. If you omit just one
channel, you may never tell how many sales you are losing.
So, make ordering as easy as possible. Your order link or button should be
prominent and obvious. You don’t want to crowd this link with either texts or
pictures. The process should be as smooth and pain-free as possible—like going
down a water slide. If you complicate this transaction unnecessarily, you will
incur a lot of abandoned shopping carts!
Technique 29: Amortize the price.
A full year’s membership to your site may be $199. Well spread the payment
over the 365 days to show how much they are really paying per day – just 55
cents per day!
Again it is a matter of perception. $199 per year sounds much more than 55
cents per day. Another way in which you can word this is to use statements such
as: ‘For less than the price of a piece of pizza’. You are reducing the perception
of the cost in the reader’s mind.
For example, the membership site “Infinite-Revenue” uses the same strategy.
If you go here: http://www.infinite-revenue.com and subscribe to the free 7-day
ecourse, you will be redirected to the main page where it says: “All the Services, Products,
Tools and Resources You’ll Ever Need to Run a Profit Hungry, Money Making Internet
Business... ...for Less Than the Cost of a Candy Bar per Day!”
(By the way, this is a fantastic membership site that will save you tons of money. You don’t
know what you are missing if you are not a member already…)
Technique 30: Include answers to common objections right in your
webcopy.
After you have been selling for some time, you’ll have a pretty good idea of the
common objections that potential buyers may have. A great way to handle these
objections is to work these answers into your adcopy. Simply ask the
questions and answer them.
Example: At this time you must be thinking ‘Is it possible to make this kind of
money working from home?’ Thousands of users of our system say a big ‘yes”!
Questions are also great way to pull the reader into the ‘conversation’ and get
him talking back to you.
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
17
Technique 31: Show how your product would save both time and
money.
Not every customer is seeking to save more money. For some people their time
is more important than the money they will be saving. Be sure to include BOTH
the time-saving benefits and the money-saving benefits to satisfy both groups.
In our busy age having more free time is becoming increasingly precious.
Technique 32: Address after sale concerns in your webcopy.
After-sales concerns can prevent a potential customer from making the final
decision. You must include what the customer can expect after they make their
purchase. You have to build assurance that you will still be available after the
sale to provide support and answer questions.
Many companies like Dell advertise their customer support as a major selling
point. Do not fail to assure the customer of your after sale services.
After a purchase is also the perfect time to follow up with a ‘thank you’ message
and reassure the buyer that they have made a good decision. This will take care
of the usual ‘buyers remorse’.
Technique 33: Add a sense of scarcity and exclusivity to your offer.
It’s a fact. We want what we can’t have and bypass what we can. It all boils
down to human nature.
You have to present your offer as only available to a choice group of people. The
more expensive your products are the more you must appeal to this side of
human nature. The reason why the rich buy certain products is because the poor
can’t. This sets them apart and so the wealthy feel special. Uniforms serve the
same function for armies and other forces—they are set apart from civilians by
their dress.
You can also use an “If you don’t plan to order” link…
This strategy is borrowed from the world of direct mail marketing. Along with the
usual sales letter the mail order company includes another small envelope that
reads, “Open only if you decide not to order”. It’s that last ditch to make the sale.
Here you can link to a third party testimonial or offer a sweeter deal to seal the
sale. You may offer a stronger guarantee or an extra bonus.
Technique 34: Build a mailing list by collecting email addresses of
your visitors.
Veteran Internet marketer, Terry Dean, teaches that the one main purpose of
any website is to collect email addresses. If you accomplish nothing else from
your visitors it should be to get their contact information. This can be
accomplished by using popups on exit and/or entry.
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
18
Marketers have a love-hate affair with popups. We hate them because they can
be so annoying, but they produce results so we love them. Go to any well-known
marketer’s site and you will see them. Even a big company like AOL uses them.
In fact with popup killers so rampant these days, new popup technology using
DHTML has emerged. PopUp Master Pro is one of these which allows you to still
reach 95% of your visitors in the face of popup killers, using their new
OptInOvers system.
You can use these emails to build subscriptions for your newsletter which will be
an ongoing sales arm for your website. The newsletter is also a critical tool for
relationship building. Even if you don’t offer a full fledged Ezine, you can just
offer an update to your product or articles by other writers.
The real goal is to keep your name in your customers’ minds.
If you want to build a huge profitable opt-in list the quick and easy way, Graham
Hamer has created a very unique system called Go-Ahead-Mailing you may want
to check out.
Technique 35: Break up big decisions into tiny steps.
If you are selling a product or service for over $500, you may want to make this
a gradual process. It is very unlikely that a customer will make a purchase like
this on first contact. So maybe start by offering a free report, then a $47 ebook,
a $97 teleseminar and finally the $500 offer.
This works when asking your customers to fill out your web forms as well…
Don’t ask for too much too soon. For your subscription box all you need is a first
name and email address. If you try and ask for more detail than this you are
likely to see a drop in your subscription signups. Web surfers are becoming more
wary of their personal privacy and their email boxes, with the onslaught of all the
junkmail.
Technique 36: Make good use of Anchor Tags.
Anchor tags are like hyperlinks within the same page. A common use for them
is in a frequently asked question document. You have all the questions listed at
the top and when you click on the question link it takes you directly to the
section where the answer is given. They are convenient and direct.
How can this help with conversion?
Well, remember we said that web surfers are scan readers? If you have a
content rich website, you can place anchor tags at the top of the pages which link
to your most popular sections. In this way visitors can find what they want as
quickly as possible and are more likely to stay with you longer. The longer they
are in the store the more likely they will purchase something!
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This is a sweeping principle that can apply to several areas of your business. We
already looked at one – the less detailed personal information you ask for the
more signups you’ll get. Here are a few applications of the same idea:
• Offer an ‘easy payment plan’ for your higher ticket items.
• Offer a ‘try before you buy’ for your membership site.
• Give away bonus chapters from your ebook.
• Offer lower ticket items first then higher ticket items as a ‘backend’
product.
• Give away a ‘free report’ that presents your pricier product as the
solution.
Technique 37: Study the websites of your more successful
competitors.
Good news - graphics and words can be copyrighted but not ideas.
The Internet is an open play field and you can see what your strongest
competitors are doing that you are not. Maybe they know something that you
don’t. Maybe what you discover is the very reason why they are doing so much
better than you. Which army blindly goes to war without first studying the
enemy?
Technique 38: Offer different versions of your products.
You can take your ebook and convert it into a physical product for increased
profits. This is because physical products tend to have higher perceived value
than digital ones primarily because of their bulk.
The same holds true if you convert your digital product into audio and video
downloads/tapes, manuals, CDs and seminars. Sometimes by just repackaging a
digital product you can charge 5 times the amount that you would originally
charge.
Many marketers have taken a simple ebook and convert it into a “course”,
“manual” or “seminar” and attach a higher price. Explore how you may present
your information products especially in a different form, be it audio, video or CDs
etc.
If you want to own physical information products (audiotapes, CDs etc...) that
are not available anywhere else online and are of extremely high quality, you
can send an email to George Katsoudas of
http://www.frankensteinmarketing.com and he will tell you how you can get the
resale rights to them (meaning that you can sell them for 100% profit!).
For example, two of the products you can have the full resale rights to are: "29
Sales Letter Secrets That Can Make you Money Virtually Overnight" (audiotape)
and "List Building Secrets" (2 CDs), a secret conversation about building a huge
list of subscribers between The "Magic List Builder" Steven Quartermaine and
"Australia's Walking Idea Machine" Chris Bloor. You can contact George here:
mailto:george@frankensteinmarketing.com
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Technique 39: Do not ignore your customer list.
This may appear as an obvious but you will be surprised to know how many
entrepreneurs work so hard for that customer then ignore them after the sale!
The proverb is still true that a ‘bird in the hand is worth two in the bush’.
Your customer list should be your most important asset.
Offer them added value to build their loyalty, not just more sales pitch. Delight
them, surprise them with an extra-added bonus and provide superior after-sale
support. You worked hard for them; this is not the time to turn your back on
them.
You can present products that are complimentary to what they have bought
before. First you sold a golf club set; do you think they will be interested in a
golf video by Tiger Woods?
The point is your customer should be worth much more to you than the initial
sale.
Technique 40: Test, change, test, change and test again!
An important aspect of improving your website conversion rate is to continually
keep tweaking and testing your website.
You will need to keep one version as a ‘control’ copy and test new headlines,
different guarantees, even different prices to strike your maximum profit.
Sometimes only the market can really tell you what works and what doesn’t.
Practically all the ‘principles’ of great salescopy came out of marketing tests run
by different companies.
If you continue to listen to your customers you will learn over time what their
wants are and how better to satisfy these wants, thus improving your bottom
line.
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
21
Closing Words
Thanks for reading through “Website Conversion Secrets”…
If you use this guide as a checklist and apply every technique in here, you’ll be
astonished at how your website conversion rate can improve dramatically very
quickly.
Remember, traffic plays a part but it’s just a small part of the total equation.
Increasing your website conversion rate is more important, and if you understand
this, you can make your website sell like crazy with the techniques revealed here!
As a matter of fact, I twisted the arm of George Katsoudas' from
http://www.frankensteinmarketing.com/ and he agreed to give you a web copy
review of your site (normally $500) for a whopping 40% off. He will make sure
that all the above points are implemented correctly in your site (as well as some
advanced tricks that cannot be disclosed in print).
Just send him an email at this address: review my site … so that he can get back
to you immediately. This offer is only for people like you who have purchased this
ebook. Please, do not forward it to anyone else as others will have to pay $500
for a review and not $297. Thanks for being so understanding. ☺
George has also negotiated something very special for his subscribers and
friends. At the time of this writing, you can get a site review by Jason Anderson
of Achievenetprofits.com (along with a few other goodies) for just… $17 (no, this
is not a typo). However, there are only a few review certificates that can be given
for obvious reasons. Here’s your special link:
http://www.instantebizsaver.com/george.html
Hope these are useful and good luck with the conversion rate!
- Ewen Chia
P.S. If you haven’t yet, click here to *customize* this ebook to turn it
into YOUR OWN 24/7 viral money generator instantly!
“How To Make Your Website Sell Like Crazy!”
Presented by : Dirk Dupon
http://www.ebooks-made-easy.com
Generate *Fast Cash* Instantly With “Resale Profits”!
Get in on the action FAST and make much more money for yourself with resale
rights (one of the secrets to massive resale profits as revealed in “Resale Rights
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Important Information
Master Resale Rights License:
This is NOT a free ebook. You’ve the right to sell this for a minimum
price of $27; use as a bonus if your product’s more than $27 and
include it into membership sites, however you cannot give it away
for free. You also may not sell or share the content herein.
Make Money On Complete Auto Pilot:
Click here to CUSTOMIZE this ebook with *your own*
information and affiliate links for massive viral profits!
“Website Conversion Secrets” is a publication of
Instant Marketing Secrets and © 2004 Ewen Chia.
ALL RIGHTS RESERVED. No part of this ebook may be reproduced or
transmitted in any form whatsoever, electronic, or mechanical, including
photocopying, recording, or by any informational storage or retrieval system
without expressed written, dated and signed permission from the publisher and
his contributors.
DISCLAIMER AND/OR LEGAL NOTICES
The information presented herein represents the views of the author as of the
date of publication. Because of the rate with which conditions change, the author
reserves the rights to alter and update his opinions based on the new conditions.
This ebook is for informational purposes only and the author do not accept any
responsibilities for any liabilities resulting from the use of this information. While
every attempt has been made to verify the information provided here, the author
and his resellers cannot assume any responsibility for errors, inaccuracies or
omissions. Any slights of people or organizations are unintentional.
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About The Author
Ewen Chia
Ewen is an expert information publisher and marketer from
Singapore with a fiery passion for creating unique quality
content fellow internet marketers can benefit from.
He is also the owner of InstantMarketingSecrets.com, a
website providing visitors with the skills needed for online
success. You can receive an internet marketing training
course worth $297 absolutely FREE by visiting here.
When he is offline, Ewen can be found at the movies, coffee clubs or enjoying
his fave hobby of guitar playing and songwriting. He can also be found most
evenings with his wife and toddler son, Clayden Chia ☺
Ewen has been regularly publishing his two main internet marketing ezines
“Web Marketing Exposed” and “Marketing Ebooks Exposed” since 2001 and
2004 respectively. You can subscribe to these ezines for powerful content
and exclusive special offers as and when they are available.
Other products (with more to come!) from Ewen include:
• Resale Rights Secrets
• Mini eBook Secrets
• Turnkey Internet Profits
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
4
Introduction
Dear Website Owner,
You’ll be shocked at how big an impact little things will do for your website
conversion rate once you apply them…
The sole purpose of this guide’s to point out these little things so you can act
upon them immediately. It’s a fast read and not some 300+ page report, it don’t
have to be.
This zooms right into target, powerful and concise without any fluff or fillers. I’ve
divided it conveniently into two sections revealing two of the most important
elements affecting website conversion - “Website Mechanics” and “Power
Copy”. You’ll discover 40 killer techniques guaranteed to help skyrocket your
website conversion rate… and make it sell more - much more!
Look, though the Internet has developed a language of its own, we may always
find some offline predecessor to the terms commonly used.
For starters, the concept of ‘website conversion’ is tied to the idea of “response
rate” in the Direct Marketing industry. Simply put, the conversion rate of your
website measures how well you persuade your visitors to take the action you
want them to. This is normally measured as a percentage, so if out of every 100
visitors to your website 3 buy your product, you’ll have a conversion rate of 3%.
Experience and simple arithmetic show that it is more beneficial to try
and improve your conversion rate than to increase website traffic.
In other words, if you want to double your sales, try doubling your conversion
rate rather than your traffic.
The whole irony of this situation is that most webmasters spend most of their
time trying to double traffic to their websites rather than improving their sites
conversion rate. But if you have a poorly converting website then you are simply
wasting the traffic—and money!
Let us then change this situation by focusing on those elements that
make up a website that is a conversion workhorse…
To your success always,
Author, “Website Conversion Secrets”
P.S. I’ve included some relevant resources here which are invaluable to further
increasing your website conversion. They’re not compulsory to have but would be
helpful.
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
5
“Website Mechanics” Section
In this section we are going to look at the mechanical side of your website that
needs special vigilance. These ‘principles’ should be basic to any website and
must not be overlooked. If you’re new to this or are struggling with getting a
professional website up, a good place to turn to would be the folks at Expert
Makeovers who do a very good job.
Technique 1: The load time for your website should ideally be below
30 seconds on a 28K modem.
You can simply use a dialup account to check this or the services available at
http://www.netmechanics.com. This service would check your loading speed,
your links to make sure they are working and will point out graphics that need to
be reduced.
Speaking of graphics, this is normally the one element that causes slow loading
times. If you aim to reduce the size of your graphic files without sacrificing
quality, this will go a long way to improve fast loading times.
Another culprit here, also, is the wrong use of tables.
If you navigate to a slow loading website, you'll often see that the entire site
does not appear for 20 seconds and then... BAM... it appears all at once. This
happens when you create ONE table and you put the entire salesletter in there.
What you want to do instead is break the page up in several smaller tables
(at least 2-3) so that the upper table loads instantly and gives the visitor
something to read while the rest of the page loads in the background.
Have a look at the very site you were given as part of the master resale license
you now have for this manual. You'll see this technique in use.
Technique 2: Your website should appear well on all monitor sizes
and resolutions.
You have to keep in mind that not every web surfer has a 21” monitor with 1024
x 768 resolution.
A rule of thumb is that you should always keep the ‘little guy’ in mind. I mean
those with the 12” monitors set at 640 x 480. If you design your website at
fixed pixels, (say 700 x 600) then those surfers with smaller monitors will have to
scroll across just to see the entire breath of your page. This is a little annoying
and that is the last thing you want to do – annoy your visitors.
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Technique 3: Make it easy on your reader’s eyes.
Make sure your font type and size are easily readable and available. Keep in
mind that it’s more strenuous on the eyes to read from a computer screen than
to read the printed page.
Here you can learn a lot from those who do direct marketing by mail. They
seldom divert from the 12-pt. courier font because it is easy to read.
On the point of font availability, if you use a font that is not available on the
readers computer then the default font for the browser will be substituted and
this may not look the way you intend it to.
A common online practice is to use a script font for signatures, but this can easily
backfire if the font is not available to the website visitor. A better method is to
use a scanned image of your actual signature.
You should also break up long passages of text into shorter paragraphs and
sentences. Long paragraphs without much ‘white space’ are discouraging to
read. Leave that for the sections of your website that the law requires but you
hope no one reads.
Another point to keep in mind is that your background image should not compete
with your foreground material. In most cases a plain white text background
would serve you best. Make sure that your background image or ‘water marks’
are not competing with the text. If you have gray colored fonts against a black
background this will create unnecessary strain on the eyes.
Technique 4: Avoid those needless doorway Flash pages.
Time is a big factor on the web and Flash presentations take time to load.
This is not a criticism of the Flash program itself. However, when this is the first
thing your visitor is hit with – “wait while your movie loads” … he can quickly lose
patience. The majority of web users are still using dialup connection; so don’t
insult their lack of bandwidth.
Except that the purpose of your website is to parade the latest web technologies,
avoid “show-offs” that delivers little else to your visitors. Ask yourself the
question: “Why does my website need an introduction?” If you cannot come up
with a good answer, leave it off.
Technique 5: Make your site navigation easy and simple to follow.
Your website navigation system should be obvious, simple and uniform from
page to page.
Simple underlined texts are just as effective as tabs used by sites such as
Amazon.com. The key here is that you must be able to predict what your
customers want from your website and just serve this to them in an easy format.
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© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
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Take, for example, a website that sells replacement inks for printers. Now think
as the customer coming to that website; the only item you want to find is the ink
that goes with your printer. The navigation system should allow you to choose
the brand and then model of your printer and so easily find the page about the
ink cartridge type.
Your navigation system is not a place where you want to get fancy. Simple text
links ordered vertically or horizontally work well. So do buttons and the most
effective of all, filing-cabinet-like tabs.
Technique 6: Form must follow function.
Without reading one line of text your website should exude a message through its
design and feel, though this is a very subjective area and may be more art than
science.
There really are no ‘standards’ and ‘controls’. At the same time if you go to
CNN.com, the website should say “NEWS”, and Disney.com should say “FUN”.
Did you ever notice the way that government buildings appear institutional and
cold? Maybe that’s because of the function that they perform. Be sure the
theme of your website is easily seen from just the layout and design.
Technique 7: Look out for the ‘little things’.
Have you ever heard the saying that it is the little foxes that spoil the grapes?
There are some ‘little foxes’ that can spoil the overall professional appearance
of your website. Some pointers:
(a) Don’t use a visible site stats counter. Except you want to show off
how popular your site is you should keep your stats private. A BIG
number at the bottom of your website looks like you are still living in the
disco age.
(b) Make sure that your site prints well. There are many web surfers who
prefer to read long text from a printed page rather than the computer
screen. You may want to make a ‘printable’ version of your websites for
such users.
(c) Make your website ‘scannable’. The majority of webs surfers will do a
quick scan of your website before they are convinced that it is worth
reading. This means that you should emphasize (through use of bold,
colored, underlined text, and appropriate headings) the high points of
your website.
(d) Avoid using large header graphics that take away from the topfold
of your website. The ‘topfold’ of your Home page is what the visitor
sees before he or she scrolls down the page. If your header graphics with
your company logo takes up too much space, then less is left for the text
that carries the major weight of your message.
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
8
“Power Copy” Section
So far we have only talked about getting your website opened and making your site
inviting…
…but what will really convince your visitors to take action are your words –
your webcopy.
Excellent resources to turbo-charge your copywriting skills and to easily create your
sales letters include Killer Copywriting and The Amazing Sales Letter Creator.
Marlon Sanders has also released another automated ‘fill-in-the-blanks’ software
which churns out profit-pulling customized sales letters for you - literally in minutes!
It’s called Push Button Sales Letter and you’ll be absolutely thrilled using it.
Let us look then at some very important tenants of writing for the web…
Technique 8: Keep your writing customer-focused.
A common temptation that many companies fall into is to present their entire
glowing resume to the customer—their size, history, achievement— and forget the
most important person: the present visitor!
You must show what you can do for the customer before you attempt to show off
your company. This does not mean that there is no place in exhibiting your
qualifications (e.g. to build credibility), but be sure to answer the question you’re
often confronted with when entering a brick-and-mortar store: “What can I do for
you?”
Technique 9: Emphasize your product or service benefits, not their
features.
I think that this is one of the most fundamental principles of sale. Yet again,
simply because something is well known doesn’t mean that it is well used.
Most people are not concerned about your “Kenwood’s 2-way speakers, featuring a
6 ½” pearl-mica injection-molded poly woofer, PEI balanced dome tweeter and a
range of 2 to 40 watts RMS, and a 160-watt peak power handling. Plus, they come
with mounting tabs, so the speakers can be mounted in a 6 ¾” opening.” Tell me
how the speakers sound, how they make me feel - how they will take my music
listening to angelic heights.
This doesn’t mean that the shopper will not be concerned about the specs for these
car speakers. It simply means that the technical specs are secondary to what the
speakers can do for my auditory nerves.
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Technique 10: Write as if to one person; not to a group or the whole
world.
You must write as if speaking to one visitor – just as if he or she were sitting
right across from you.
The reader must feel that you are speaking to him, now, at this very moment.
You must connect emotionally with the customer. And you can because you
sense his problems, you’ve been there and now you have found the solution.
Keep foremost in your mind that Internet marketing may be equally called
‘Relationship Marketing’ – because that’s what it is really.
So, write in a conversational tone. Forget about the dry formality of the
instructional manual type writing you did in school.
You are building a relationship with the reader and you want to speak his
language. To learn the reader’s language you must have done your research to
discover what the problems are and how they are normally talked about.
Don’t be afraid to use contractions (you’ll, it’s, we’ll, can’t) … ellipses to break up
long sentences and long and short sentences to develop rhythm. No need to use
big words. Let the simplicity of your vocabulary be prominently eminent. You
don’t have to break the rules of grammar but do not be a slave to it either. If
bending the rules allows you to get across your point more effectively, then go
for it.
Technique 11: Deliver immediately on what you promised.
Is your website about fishing? Don’t greet your visitors with the latest news on
golf. You have to deliver immediately on what you ‘promised’ from your
advertisement or search engine listing. Be relevant!
This works on another level apart from your Home page as well.
All your hyperlinks should deliver what they promise. What does this mean?
If a visitor clicks on your ‘About Us’ link, he expects to see a page describing
what you are about – here may be a good chance to show off – he asked for it!
He doesn’t expect to see a form asking him to subscribe to your newsletter. Far
worse is to discover that he has to click on two more links before he gets to his
destination page.
Technique 12: Involve your visitors in your website.
Ask for your visitor’s opinions, vote, and reactions by using online forms and
running surveys.
What this does is that it gets the customer involved in your website and so they
stay longer increasing your chances for a sale. They are also more like to revisit
your website.
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This is the method behind direct marketers who send you letters that require you
to scratch, place a stamp, cut out coupons, and a myriad of other activities that
get you involved with the mail piece.
Technique 13: Build your credibility in the customer’s mind.
Because of the nature of the Internet and the fear of making credit card
purchases online you will need to place the customer at ease by saying,
“I am for real”. Except that you are a large corporation these tips will be of
benefit:
(a) Include your picture/product graphic on your website. This shows
that you are upfront and have nothing to hide, and product graphics give
‘feel’ and ‘tangibility’ to what you’re marketing. Make the picture or
graphics appropriate, a professional site needs a professional looking
subject and a joke site … you get the idea. If you’re looking for ecovers,
you’ll love the explosive results you get at Cover Software Pro and
Dynamite Covers.
(b) Provide an audio message in your own voice. This is closely tied to
the former tip. It all has to do with feeling connected and human. We are
not computers – we just use them. We have emotions and use them to
communicate. There is nothing that can communicate emotions like the
human voice. Many webmasters have discovered recently that adding
audio messages has boosted their conversion rate using Sonic Memo and
Audio C4.
(c) Place your PHYSICAL address and contact information on every
page. Your address also adds a sense of structure to the very fluid
environment of the Internet. It is much like the sign on a brick and
mortar store – this is where I’m located. That is why just a post office
box number would not suffice. Can you be reached by fax, landline
phone, email, and mobile phone? This information adds to your
credibility, not to mention your perceived availability.
(d) Avoid using free email services and domain hosting companies.
Using these services makes you appear too volatile. At the same time
your image is at stake. The question that looms in the customer mind is,
“Why should I buy from you if you cannot even buy a hosting account?”
(e) Have an “About” page. Here is where you can place a quick resumetype
synopsis of your company or yourself. Still keep the customer in
mind though. If you are selling computers, it doesn’t matter how long
you’ve been in the entertainment industry.
(f) Include a ‘Privacy Statement’. Internet users are becoming more and
more sensitive to how their personal information is being used. This
makes it almost imperative for you to provide a page with your privacy
policy. General concerns that would have to be addressed are:
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- How you use the information that is collected.
- Is the information shared with a third party?
- How they can opt out of any mailing list they sign up for.
- Why you track their IP address.
(g) Use your customers’ unsolicited testimonials and product reviews.
What you write about your own product or service is always viewed with
some skepticism. What carry the greater weight are the opinions of other
experts in your field and the testimonials of your satisfied customers.
These testimonials should be accompanied with the email address or
website and full name of the customer. The less information you give
about the customer providing the testimonial, the less believable it is.
(h) Provide a ‘No-Risk Money Back Guarantee’. A guarantee puts the
customer at ease in knowing that he can secure a refund if he is not
satisfied with your product. This says that you believe in your product or
service and stand behind it 100%. (It is also a legal requirement in many
places.) If you are perceived as not standing behind your claims then you
lose credibility instantly.
(i) Use a Secure Server to process all payments. It will help if you let
the customer know that his or her information is secure and will not be
available to anyone else. For example if you’re selling digital information
online, ClickBank offers one of the best solution for no-fuss secure
payment processing.
(j) Provide a user help forum for your product. Install a message board
for customer feedback. This will allow customers to air their grievances
and feel heard. Michael Green has created a perfect product called How To
Start A Forum if you need help starting your own forum.
(k) Provide ‘Live Support’ from your website. It can make a significant
difference if you are there when the customer needs you most – during
the buying decision.
Technique 14: Shout your strongest benefit in the headline – think
‘Newspaper’.
One of the most important parts of your sales copy is the headline and it should
show your strongest benefit. “Learn to Speak Spanish in 21 Days!”, “How to Fire
Your Boss”. Each of these headlines tells you what is offered in no uncertain
terms. It may require a number of tests before you find that perfect headline,
but just a change in the headline can work magic for a website.
Let your headline act as a qualifier for your visitors. Your readers should know
after reading the headline whether your site is for him or not. You don’t want to
waste your time with an unqualified prospect.
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
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Technique 15: Use subheadings that give secondary benefits.
Keep in mind that we are pushing benefits and not features.
After you have floored your visitor with your strongest benefit, you want to follow
this with your second strongest blow. Hopefully they are already on the sales
floor so it is not difficult to keep them there.
You have to always keep in mind that most people scan a website before they
decide to read it through—if ever. You will want your subheadings therefore
to tell the summary story for your site. If someone was to just skim through
your letter they will in essence get a classified ad for your product.
Technique 16: Fill your copy with emotion and passion. Don’t bore
your customers!
It’s a known fact that people make purchases based on emotion and then
rationalize their decisions based on facts…
What does this mean for you? You have to fill your copy with emotive
words and translate facts into feelings.
When we are immersed in the decision process, we evaluate how we would feel if
we did make the purchase versus if we didn’t. It is not so much the ‘superior
engineering of the Germans’ that caused you to buy that latest BMW sports car
but how you thought owning that piece of steel will make you feel— important,
admired, safe. Of course this is not the explanation you give to your significant
other.
Do not be afraid to be audacious and provocative. Speak your mind. Give your
opinion. Nobody likes to read boring copy. Surprise the reader, make an
impression. This makes the visitor sit up and pay attention!
Technique 17: Do not give away your intentions too early.
We are bombarded everyday with advertisements. We are pitched with ads on
television, in print, radio and now the Internet. Our brains are now trained just
to ignore commercials. If you show right up front that you are trying to sell your
visitors something, you are likely to be ignored. So use some stealth.
A very successful method in webcopy writing is to present your sales letter
hidden in an informative “report”. The customer’s guards are down and he is
more likely to be ‘trapped’ into a sale. This also allows you to develop some
authority status in the reader’s mind. This method is often referred to as the “by
the way” strategy since you are asking for the sale in a ‘by-the-way’ manner.
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
13
Technique 18: Make use the AIDAS formula.
This formula has been used for years as an outline for good copywriting.
It stands for:
Grab Attention – this is the purpose of your headline. You have just about 10
seconds to accomplish this.
Strengthen Interest – Show your visitors immediate that you can meet their
needs and solve their problems. Do this in a user-friendly way and they will stick
around.
Stimulate Desire – Keep piling on benefit after benefit so that you can fan the
flames of their desire to have your product or service.
Action – You must get them to take the appropriate action. This may be to click
on a link, register, subscribe to your newsletter or go to your order page. Here is
where you will want the action to be as easy and obvious as possible.
Satisfy them – Provide what you promised in the timeframe you promised and
even more than you promised. You want to aim to delight not just please your
customers.
Technique 19: But use only one type of copywriting style on one site.
Joseph Sugarman in his book “Advertising Secret of the Written Word: The
Ultimate Resource on How to Write Powerful Advertising Copy” gives this
suggested outline for writing advertising copy:
- Open strongly by eliciting interest and excitement
- Develop drama
- Explain why the product or service is different
- Explain how to use the product or service
- Elaborate on the unique benefits
- Justify the purchase
- Identify the lasting value
- Address after sale concerns
- Ask for the order.
Another style made popular by John E. Kennedy is to make a PROMISE, give the
REASON, then PROOF and finally CALL TO ACTION.
Finally, the Dale Carnegie “How to Win Friends and Influence People” book style.
- Tell a memorable story.
- Call to Action.
- Show all the benefits to be gained by taking action.
The key here is not to mix whatever ‘structure’ you are going to use to frame
your copy.
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
14
Technique 20: Use one or more Post Script. (P.S.)
The offline field of Direct Mail Marketing informs us that the P.S. is often the first
section of a letter that the reader turns to after the headline!
Armed with this fact, you should include one or more P.S.’s. Make this a short
summary of the entire sales letter—a little classified ad. You will want to repeat
some of your strongest benefits and an ironclad Guarantee.
Technique 21: Use as many bullets as possible.
• Bullets help to break up long chunks of text.
• Bullets can give a list of benefits for quick reading.
• Bullets are perceived as added value – the more the better. (Of course
within reason.)
• Bullets should be all benefits not features.
Technique 22: Include your Unique Web Position. (UWP)
Tell your reader why he or she should buy from you and not your competition.
What do you have to offer that is unique to yourself? Other businesses may have
similar products but you have added value that they don’t have.
Remember that there is one thing that your competitors can never
duplicate and that is YOU. Here is where you’ll want to differentiate yourself
from your competition.
Technique 23: Tell your visitor why you are making such a special
offer.
Simply because your product is the cheapest on the market, does not
automatically guarantee you more sales. If your offer appears too good to be
true, then this can be a potential turn off. In fact, some marketers have seen an
increase in sales when they raised their prices!
If you are making a special offer then an explanation will set the customer’s mind
at ease as to why they are getting away with this “steal”.
Some merchants have special sales every year where they sell ‘used or slightly
damaged’ products at a discount. If the merchant were to label these products
as ‘new’, their sales would plummet at this same low price.
Technique 24: Change your general statements into specific ones.
Instead of writing, “This diet can work great with your weight loss program,” you
write instead: “This diet can drop off up to 11 pounds in one week.” The second
statement is more measurable (specific) and therefore more believable.
Not “this fuel additive can boost your gas mileage” but “this additive can increase
your gas mileage by 17.5 %”.
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
15
Technique 25: Include at least one free bonus.
Bonuses add value to your offer. The more value you extend, the greater your
chances on making the sale.
These bonuses do not have to be expensive but should have a high ‘perceived
value’. In fact you should NOT give away bonuses without building the value of
the gift first. Keeping in mind that ‘value’ and ‘cost’ can be very different entities.
One note of caution though: If your bonuses valued at $1,000 and your product
$19.95 the reader would question the real value of these bonuses. Just seems
strange giving away $1,000 in value with a $20 purchase – just does not seem
credible – except you are running a charity!
Also make your bonuses complimentary to your main product. If you are
selling a camera why not add a bonus carrying case?
Technique 26: Give a deadline to take action to get the “special deal.”
Humans are by nature procrastinators. If you don’t give them good reason to
take action now, then most likely they would put it off for later. This is especially
true on the Internet where there are so many ‘distractions’. (As far as you are
concerned anything that leads away from your order page is a distraction.)
Limited quantity offers provide more pressure to buy on the customer than
limited time offers. A limited quantity can disappear quickly whereas in a limited
time offer the customer may wait until the last minute to make a purchase.
Technique 27: Tell what would happen if they don’t order your
product.
The two main emotions that copywriters aim at awakening are fear of loss and
hope for gain.
We are all motivated by these two emotions. Then make the pain of what will
happen if they don’t order now real. ‘You will continue to feel left out at pool
parties because you are ashamed of your weight’. ‘You will continue writing sales
letters the hard way without these easy fill-in-the-blanks templates.’
By the way, there’s a guide called Order Button Triggers showing marketers how
to get prospects to hit the order button and buy, it’s a great read I must say.
Technique 28: Build up the value of your product just before stating
the price.
Your full copy should be bleeding value and benefits.
However, the place where you want to lay it on thick is just before you give the
price. Let them know how expensive it was to produce, how much it will cost
them if they had to do it all by themselves, how much time and money it will
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
16
save them, how much others were willing to pay for it … just lay it on then …
your price … ONLY $X! By this time they should be giddy from the fall in price
from stated value, to what you are offering.
Also you should give several ordering options. Your goal is to secure the
sale. When your visitor has gone through all your copy and is about to make the
purchase you don’t want to hinder this. Not everyone is blessed (or cursed) with
a credit card. You can accept money order, check by phone, check by fax,
echeck, egold, phone order and whatever is feasible. If you omit just one
channel, you may never tell how many sales you are losing.
So, make ordering as easy as possible. Your order link or button should be
prominent and obvious. You don’t want to crowd this link with either texts or
pictures. The process should be as smooth and pain-free as possible—like going
down a water slide. If you complicate this transaction unnecessarily, you will
incur a lot of abandoned shopping carts!
Technique 29: Amortize the price.
A full year’s membership to your site may be $199. Well spread the payment
over the 365 days to show how much they are really paying per day – just 55
cents per day!
Again it is a matter of perception. $199 per year sounds much more than 55
cents per day. Another way in which you can word this is to use statements such
as: ‘For less than the price of a piece of pizza’. You are reducing the perception
of the cost in the reader’s mind.
For example, the membership site “Infinite-Revenue” uses the same strategy.
If you go here: http://www.infinite-revenue.com and subscribe to the free 7-day
ecourse, you will be redirected to the main page where it says: “All the Services, Products,
Tools and Resources You’ll Ever Need to Run a Profit Hungry, Money Making Internet
Business... ...for Less Than the Cost of a Candy Bar per Day!”
(By the way, this is a fantastic membership site that will save you tons of money. You don’t
know what you are missing if you are not a member already…)
Technique 30: Include answers to common objections right in your
webcopy.
After you have been selling for some time, you’ll have a pretty good idea of the
common objections that potential buyers may have. A great way to handle these
objections is to work these answers into your adcopy. Simply ask the
questions and answer them.
Example: At this time you must be thinking ‘Is it possible to make this kind of
money working from home?’ Thousands of users of our system say a big ‘yes”!
Questions are also great way to pull the reader into the ‘conversation’ and get
him talking back to you.
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
17
Technique 31: Show how your product would save both time and
money.
Not every customer is seeking to save more money. For some people their time
is more important than the money they will be saving. Be sure to include BOTH
the time-saving benefits and the money-saving benefits to satisfy both groups.
In our busy age having more free time is becoming increasingly precious.
Technique 32: Address after sale concerns in your webcopy.
After-sales concerns can prevent a potential customer from making the final
decision. You must include what the customer can expect after they make their
purchase. You have to build assurance that you will still be available after the
sale to provide support and answer questions.
Many companies like Dell advertise their customer support as a major selling
point. Do not fail to assure the customer of your after sale services.
After a purchase is also the perfect time to follow up with a ‘thank you’ message
and reassure the buyer that they have made a good decision. This will take care
of the usual ‘buyers remorse’.
Technique 33: Add a sense of scarcity and exclusivity to your offer.
It’s a fact. We want what we can’t have and bypass what we can. It all boils
down to human nature.
You have to present your offer as only available to a choice group of people. The
more expensive your products are the more you must appeal to this side of
human nature. The reason why the rich buy certain products is because the poor
can’t. This sets them apart and so the wealthy feel special. Uniforms serve the
same function for armies and other forces—they are set apart from civilians by
their dress.
You can also use an “If you don’t plan to order” link…
This strategy is borrowed from the world of direct mail marketing. Along with the
usual sales letter the mail order company includes another small envelope that
reads, “Open only if you decide not to order”. It’s that last ditch to make the sale.
Here you can link to a third party testimonial or offer a sweeter deal to seal the
sale. You may offer a stronger guarantee or an extra bonus.
Technique 34: Build a mailing list by collecting email addresses of
your visitors.
Veteran Internet marketer, Terry Dean, teaches that the one main purpose of
any website is to collect email addresses. If you accomplish nothing else from
your visitors it should be to get their contact information. This can be
accomplished by using popups on exit and/or entry.
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
18
Marketers have a love-hate affair with popups. We hate them because they can
be so annoying, but they produce results so we love them. Go to any well-known
marketer’s site and you will see them. Even a big company like AOL uses them.
In fact with popup killers so rampant these days, new popup technology using
DHTML has emerged. PopUp Master Pro is one of these which allows you to still
reach 95% of your visitors in the face of popup killers, using their new
OptInOvers system.
You can use these emails to build subscriptions for your newsletter which will be
an ongoing sales arm for your website. The newsletter is also a critical tool for
relationship building. Even if you don’t offer a full fledged Ezine, you can just
offer an update to your product or articles by other writers.
The real goal is to keep your name in your customers’ minds.
If you want to build a huge profitable opt-in list the quick and easy way, Graham
Hamer has created a very unique system called Go-Ahead-Mailing you may want
to check out.
Technique 35: Break up big decisions into tiny steps.
If you are selling a product or service for over $500, you may want to make this
a gradual process. It is very unlikely that a customer will make a purchase like
this on first contact. So maybe start by offering a free report, then a $47 ebook,
a $97 teleseminar and finally the $500 offer.
This works when asking your customers to fill out your web forms as well…
Don’t ask for too much too soon. For your subscription box all you need is a first
name and email address. If you try and ask for more detail than this you are
likely to see a drop in your subscription signups. Web surfers are becoming more
wary of their personal privacy and their email boxes, with the onslaught of all the
junkmail.
Technique 36: Make good use of Anchor Tags.
Anchor tags are like hyperlinks within the same page. A common use for them
is in a frequently asked question document. You have all the questions listed at
the top and when you click on the question link it takes you directly to the
section where the answer is given. They are convenient and direct.
How can this help with conversion?
Well, remember we said that web surfers are scan readers? If you have a
content rich website, you can place anchor tags at the top of the pages which link
to your most popular sections. In this way visitors can find what they want as
quickly as possible and are more likely to stay with you longer. The longer they
are in the store the more likely they will purchase something!
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
19
This is a sweeping principle that can apply to several areas of your business. We
already looked at one – the less detailed personal information you ask for the
more signups you’ll get. Here are a few applications of the same idea:
• Offer an ‘easy payment plan’ for your higher ticket items.
• Offer a ‘try before you buy’ for your membership site.
• Give away bonus chapters from your ebook.
• Offer lower ticket items first then higher ticket items as a ‘backend’
product.
• Give away a ‘free report’ that presents your pricier product as the
solution.
Technique 37: Study the websites of your more successful
competitors.
Good news - graphics and words can be copyrighted but not ideas.
The Internet is an open play field and you can see what your strongest
competitors are doing that you are not. Maybe they know something that you
don’t. Maybe what you discover is the very reason why they are doing so much
better than you. Which army blindly goes to war without first studying the
enemy?
Technique 38: Offer different versions of your products.
You can take your ebook and convert it into a physical product for increased
profits. This is because physical products tend to have higher perceived value
than digital ones primarily because of their bulk.
The same holds true if you convert your digital product into audio and video
downloads/tapes, manuals, CDs and seminars. Sometimes by just repackaging a
digital product you can charge 5 times the amount that you would originally
charge.
Many marketers have taken a simple ebook and convert it into a “course”,
“manual” or “seminar” and attach a higher price. Explore how you may present
your information products especially in a different form, be it audio, video or CDs
etc.
If you want to own physical information products (audiotapes, CDs etc...) that
are not available anywhere else online and are of extremely high quality, you
can send an email to George Katsoudas of
http://www.frankensteinmarketing.com and he will tell you how you can get the
resale rights to them (meaning that you can sell them for 100% profit!).
For example, two of the products you can have the full resale rights to are: "29
Sales Letter Secrets That Can Make you Money Virtually Overnight" (audiotape)
and "List Building Secrets" (2 CDs), a secret conversation about building a huge
list of subscribers between The "Magic List Builder" Steven Quartermaine and
"Australia's Walking Idea Machine" Chris Bloor. You can contact George here:
mailto:george@frankensteinmarketing.com
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
20
Technique 39: Do not ignore your customer list.
This may appear as an obvious but you will be surprised to know how many
entrepreneurs work so hard for that customer then ignore them after the sale!
The proverb is still true that a ‘bird in the hand is worth two in the bush’.
Your customer list should be your most important asset.
Offer them added value to build their loyalty, not just more sales pitch. Delight
them, surprise them with an extra-added bonus and provide superior after-sale
support. You worked hard for them; this is not the time to turn your back on
them.
You can present products that are complimentary to what they have bought
before. First you sold a golf club set; do you think they will be interested in a
golf video by Tiger Woods?
The point is your customer should be worth much more to you than the initial
sale.
Technique 40: Test, change, test, change and test again!
An important aspect of improving your website conversion rate is to continually
keep tweaking and testing your website.
You will need to keep one version as a ‘control’ copy and test new headlines,
different guarantees, even different prices to strike your maximum profit.
Sometimes only the market can really tell you what works and what doesn’t.
Practically all the ‘principles’ of great salescopy came out of marketing tests run
by different companies.
If you continue to listen to your customers you will learn over time what their
wants are and how better to satisfy these wants, thus improving your bottom
line.
Ewen Chia’s “Website Conversion Secrets: How To Make Your Website Sell Like Crazy!”
© Copyright 2004 . Ewen Chia . A digital publication of http://InstantMarketingSecrets.com
21
Closing Words
Thanks for reading through “Website Conversion Secrets”…
If you use this guide as a checklist and apply every technique in here, you’ll be
astonished at how your website conversion rate can improve dramatically very
quickly.
Remember, traffic plays a part but it’s just a small part of the total equation.
Increasing your website conversion rate is more important, and if you understand
this, you can make your website sell like crazy with the techniques revealed here!
As a matter of fact, I twisted the arm of George Katsoudas' from
http://www.frankensteinmarketing.com/ and he agreed to give you a web copy
review of your site (normally $500) for a whopping 40% off. He will make sure
that all the above points are implemented correctly in your site (as well as some
advanced tricks that cannot be disclosed in print).
Just send him an email at this address: review my site … so that he can get back
to you immediately. This offer is only for people like you who have purchased this
ebook. Please, do not forward it to anyone else as others will have to pay $500
for a review and not $297. Thanks for being so understanding. ☺
George has also negotiated something very special for his subscribers and
friends. At the time of this writing, you can get a site review by Jason Anderson
of Achievenetprofits.com (along with a few other goodies) for just… $17 (no, this
is not a typo). However, there are only a few review certificates that can be given
for obvious reasons. Here’s your special link:
http://www.instantebizsaver.com/george.html
Hope these are useful and good luck with the conversion rate!
- Ewen Chia
P.S. If you haven’t yet, click here to *customize* this ebook to turn it
into YOUR OWN 24/7 viral money generator instantly!
7 Simple Steps to More Effective Business Blogging
7 Simple Steps to More Effective Business Blogging
INTRODUCTION
MyST Blogsite® was designed to help business people participate in
the conversational web with greater productivity than other business
bloggers. Accomplishing more by doing less is a key idea that runs
throughout the Blogsite platform and it is this productivity edge that
provides a competitive advantage. Many of the tips and tricks
presented in this eBook can be applied to any blog tools, but some of
the ideas presented require the advanced features found only in MyST
Blogsite®.
Maintaining a competitive blogging advantage requires a little
attention to make sure your blogsite isn’t absorbing too much of your
valuable time. It’s important to mention that you can never blog too
much – but you can blog so much that it affects your core business
activities and objectives in a negative way. Remember, you are not a
“blogger” – you are a business person that blogs.
#1
Blogging about your business or products and services is one of many
tasks that you do in your overall daily tasks. Successful business
people prioritize tasks according to importance. Blogging should be no
different – it should take a back seat from time-to-time.
Prioritize Your Blogging Time In Concert
With Other Important Business Objectives
Copyright © 2007 – MyST Technology Partners, Inc. Page 3 of 8
ALL RIGHTS RESERVED
#2
As with other business tasks, you are typically more productive if your
time for projects and tasks are scheduled in advance. This also allows
you to choose times that are most productive for thinking and writing.
Resist the urge to drift into your blog to write a quick post when you
are (or should be) doing a different task. In most cases, diving into a
new post just because it occurred to you at that moment, will result in
lower productivity output; even the smallest interruption can toss you
off the clear-writing rails.
If you have a blogging idea that flashes through your mind and you
must capture it, jot the idea on the back of a business card and pop it
into your day-timer. Or, if your computer is nearby, use your blogsite
to create a new post but only jot down the salient points of the idea.
Spend no time formatting, titling, or tagging your post. Select the
Embargo check box, and click the Save button. For those times when
you want to capture a blog post idea, keep a shortcut on the desktop
that points directly to the new item link in each of your blog channels.
The new item link is a direct link to the edit form for a new post and it
can be accessed directly through a shortcut or a browser favorite.
#3
Organizing your blogging workspace in advance will be a great time
saver. One way to create a focused writing experience is to leverage
the tabs feature in your web browser. Most browsers – specifically
Microsoft Internet Explorer® version 7 and the latest version of FireFox
– support tabbed windows. This allows you to open multiple web sites
and easily navigate and copy-paste from one to the other. It also
Designate Special Times for Blogging
Organize Your Workspace
Copyright © 2007 – MyST Technology Partners, Inc. Page 4 of 8
ALL RIGHTS RESERVED
allows you to save the open tabs to a single favorites folder that can
be opened with a single click later on.
The next time you sit down to write something for your blogsite, open
all of the sites that help you write in different tabs. This might include
a tab for Google, a tab for Google BlogSearch, a tab for WikiPedia, and
perhaps a few portals about your industry segment. And don’t forget a
tab for authoring your posts. If you link to your own posts frequently,
consider opening a second tab to your public blogsite domain so that
you can search for other posts related to the current writing topic.
Many of our highly productive users open a tab to their Blogsite
Intelligence Channels – more on this in Step #5.
Lastly, consider using the Google Toolbar to spell check your posts.
This is an ideal productivity tool that integrates with all Blogsite fields
and makes it possible to check the spelling for the entire post without
copying your content into a word processor.
#4
We all have a “golden hour”; a time when we typically think clearly
and can focus on writing without interruptions. Perhaps this is early on
a Sunday morning, or maybe it’s a quiet time early in the day before
your team arrives at the office and the phones begin to ring. When you
have highly focused time available – and hopefully it is scheduled time
– consider writing more than one post and using Blogsite’s Post to the
Future feature. This feature makes it possible to create a post that will
automatically go live at a specific date and time in the future. No
additional action is required to make the post go live, so you can “fire
and forget”.
If you leverage the full benefit of your golden hour, you will produce
more high quality content while also completing your blog tasks for an
entire week.
Post to the Future
Copyright © 2007 – MyST Technology Partners, Inc. Page 5 of 8
ALL RIGHTS RESERVED
Review the Blogsite User Guide for details or log in to the MyST
Blogsite Online Support System (http://support.blogsite.com) and
search for “Post to the Future” for articles about this feature.
#5
Blogsite provides an excellent system for automatically gathering
intelligence about subjects that you blog about. Learn to use this
feature to create watch-lists of your competitors, your industry, and
sources of interesting news that can help you quickly zero in on a good
topic to blog about.
Intelligence channels are easy to master and they can be changed
frequently to gather content about topical and rapidly changing
situations.
Intelligence channels can also be scanned quickly to find something
that stands out or is eye-catching. Lastly, you can subscribe to
intelligence channels through an RSS news reader. This makes it
possible to be notified when new items are discovered by the
automated intelligence gathering process.
#6
The length of a good blog post does not determine its quality or value.
Being brief is difficult – we all have an urge to explain things in
greater, not less detail. You must resist the urge to say everything
about a subject because brevity creates three extremely valuable byproducts
– time, greater findability, increased likelihood of dialog
with prospects. If you write with brevity…
1. You give your readers a good reason to contact you. If you
inundate the reader with all of the details, you increase the
Learn To Use Blogsite’s Intelligence
Channels
Write Shorter and Simpler Posts
Copyright © 2007 – MyST Technology Partners, Inc. Page 6 of 8
ALL RIGHTS RESERVED
likelihood that your blogsite is a one-way street – all give, no
take.
2. You increase your content output. This is a critical time-saver
because it can improve your productivity by an order of
magnitude. Imagine if your posts were half the length – you’d
have twice as many posts for the same investment.
3. You create posts that are more focused. Search engines love
focused information – and the more focused a post is (e.g., the
less it is about), the easier it is to find.
In business blogging it’s better to be prolific and flood your market
segment with lots of opportunities to grab attention. Search engines
will still consider your content as highly recommendable because your
brevity will provide useful information and references to other content
such as the stuff you might reveal when talking to someone. This is
where Blogsite Link Properties come in – they provide a framework for
organizing calls-to-action.
Link Properties, which are like are bibliographies, are highlighted
references to other content related to a posts’ subject matter. While
embedded links in the content body are valuable, Link Properties stand
out to your readers and search engines. They take on a slightly higher
importance because they are grouped, bold, and include a title,
synopsis, and URL – far more data than would accompany an
embedded text link.
Link Properties are ideal for linking to the most important ideas about
a post. This might be a website where you found a story related to
your post, or a link to a whitepaper on your main website. Link
Properties elevate the value of a short post by calling attention to
related content that readers should click on next.
Tip: Consider using link properties that include your email address or
even your phone number. Create link property titles and summaries
that compel your readers to ask you for more about the subject.
Copyright © 2007 – MyST Technology Partners, Inc. Page 7 of 8
ALL RIGHTS RESERVED
#7
Bloggers often spend a great deal of time formatting the layout of
pictures, out-quotes, embedded videos, and even embedded feeds.
These tasks are timeconsuming
and generally
require some knowledge of
HTML and javascript code.
Captyx components eliminate
much of the tedium of
creating and integrating
these types of information
objects.
Captyx is an extremely
productive set of tools that
help you integrate
professional-looking components and with far less effort. Captyx is
also considered an ideal method for capturing and sustaining customer
attention because many of the components provide fields for adding
actionable links.
The example above shows a Captyx BlogSearch component that
automatically embeds a continually updated RSS feed into the post
content. This is advantageous for many reasons, but most important –
it allows you to create a cross reference of your post to the highest
ranked blog posts in about 30 seconds – all you need is a well defined
search query. This saves you lots of time and effort finding good
bloggers to link to that are discussing your chosen subject.
Use Captyx Components
INTRODUCTION
MyST Blogsite® was designed to help business people participate in
the conversational web with greater productivity than other business
bloggers. Accomplishing more by doing less is a key idea that runs
throughout the Blogsite platform and it is this productivity edge that
provides a competitive advantage. Many of the tips and tricks
presented in this eBook can be applied to any blog tools, but some of
the ideas presented require the advanced features found only in MyST
Blogsite®.
Maintaining a competitive blogging advantage requires a little
attention to make sure your blogsite isn’t absorbing too much of your
valuable time. It’s important to mention that you can never blog too
much – but you can blog so much that it affects your core business
activities and objectives in a negative way. Remember, you are not a
“blogger” – you are a business person that blogs.
#1
Blogging about your business or products and services is one of many
tasks that you do in your overall daily tasks. Successful business
people prioritize tasks according to importance. Blogging should be no
different – it should take a back seat from time-to-time.
Prioritize Your Blogging Time In Concert
With Other Important Business Objectives
Copyright © 2007 – MyST Technology Partners, Inc. Page 3 of 8
ALL RIGHTS RESERVED
#2
As with other business tasks, you are typically more productive if your
time for projects and tasks are scheduled in advance. This also allows
you to choose times that are most productive for thinking and writing.
Resist the urge to drift into your blog to write a quick post when you
are (or should be) doing a different task. In most cases, diving into a
new post just because it occurred to you at that moment, will result in
lower productivity output; even the smallest interruption can toss you
off the clear-writing rails.
If you have a blogging idea that flashes through your mind and you
must capture it, jot the idea on the back of a business card and pop it
into your day-timer. Or, if your computer is nearby, use your blogsite
to create a new post but only jot down the salient points of the idea.
Spend no time formatting, titling, or tagging your post. Select the
Embargo check box, and click the Save button. For those times when
you want to capture a blog post idea, keep a shortcut on the desktop
that points directly to the new item link in each of your blog channels.
The new item link is a direct link to the edit form for a new post and it
can be accessed directly through a shortcut or a browser favorite.
#3
Organizing your blogging workspace in advance will be a great time
saver. One way to create a focused writing experience is to leverage
the tabs feature in your web browser. Most browsers – specifically
Microsoft Internet Explorer® version 7 and the latest version of FireFox
– support tabbed windows. This allows you to open multiple web sites
and easily navigate and copy-paste from one to the other. It also
Designate Special Times for Blogging
Organize Your Workspace
Copyright © 2007 – MyST Technology Partners, Inc. Page 4 of 8
ALL RIGHTS RESERVED
allows you to save the open tabs to a single favorites folder that can
be opened with a single click later on.
The next time you sit down to write something for your blogsite, open
all of the sites that help you write in different tabs. This might include
a tab for Google, a tab for Google BlogSearch, a tab for WikiPedia, and
perhaps a few portals about your industry segment. And don’t forget a
tab for authoring your posts. If you link to your own posts frequently,
consider opening a second tab to your public blogsite domain so that
you can search for other posts related to the current writing topic.
Many of our highly productive users open a tab to their Blogsite
Intelligence Channels – more on this in Step #5.
Lastly, consider using the Google Toolbar to spell check your posts.
This is an ideal productivity tool that integrates with all Blogsite fields
and makes it possible to check the spelling for the entire post without
copying your content into a word processor.
#4
We all have a “golden hour”; a time when we typically think clearly
and can focus on writing without interruptions. Perhaps this is early on
a Sunday morning, or maybe it’s a quiet time early in the day before
your team arrives at the office and the phones begin to ring. When you
have highly focused time available – and hopefully it is scheduled time
– consider writing more than one post and using Blogsite’s Post to the
Future feature. This feature makes it possible to create a post that will
automatically go live at a specific date and time in the future. No
additional action is required to make the post go live, so you can “fire
and forget”.
If you leverage the full benefit of your golden hour, you will produce
more high quality content while also completing your blog tasks for an
entire week.
Post to the Future
Copyright © 2007 – MyST Technology Partners, Inc. Page 5 of 8
ALL RIGHTS RESERVED
Review the Blogsite User Guide for details or log in to the MyST
Blogsite Online Support System (http://support.blogsite.com) and
search for “Post to the Future” for articles about this feature.
#5
Blogsite provides an excellent system for automatically gathering
intelligence about subjects that you blog about. Learn to use this
feature to create watch-lists of your competitors, your industry, and
sources of interesting news that can help you quickly zero in on a good
topic to blog about.
Intelligence channels are easy to master and they can be changed
frequently to gather content about topical and rapidly changing
situations.
Intelligence channels can also be scanned quickly to find something
that stands out or is eye-catching. Lastly, you can subscribe to
intelligence channels through an RSS news reader. This makes it
possible to be notified when new items are discovered by the
automated intelligence gathering process.
#6
The length of a good blog post does not determine its quality or value.
Being brief is difficult – we all have an urge to explain things in
greater, not less detail. You must resist the urge to say everything
about a subject because brevity creates three extremely valuable byproducts
– time, greater findability, increased likelihood of dialog
with prospects. If you write with brevity…
1. You give your readers a good reason to contact you. If you
inundate the reader with all of the details, you increase the
Learn To Use Blogsite’s Intelligence
Channels
Write Shorter and Simpler Posts
Copyright © 2007 – MyST Technology Partners, Inc. Page 6 of 8
ALL RIGHTS RESERVED
likelihood that your blogsite is a one-way street – all give, no
take.
2. You increase your content output. This is a critical time-saver
because it can improve your productivity by an order of
magnitude. Imagine if your posts were half the length – you’d
have twice as many posts for the same investment.
3. You create posts that are more focused. Search engines love
focused information – and the more focused a post is (e.g., the
less it is about), the easier it is to find.
In business blogging it’s better to be prolific and flood your market
segment with lots of opportunities to grab attention. Search engines
will still consider your content as highly recommendable because your
brevity will provide useful information and references to other content
such as the stuff you might reveal when talking to someone. This is
where Blogsite Link Properties come in – they provide a framework for
organizing calls-to-action.
Link Properties, which are like are bibliographies, are highlighted
references to other content related to a posts’ subject matter. While
embedded links in the content body are valuable, Link Properties stand
out to your readers and search engines. They take on a slightly higher
importance because they are grouped, bold, and include a title,
synopsis, and URL – far more data than would accompany an
embedded text link.
Link Properties are ideal for linking to the most important ideas about
a post. This might be a website where you found a story related to
your post, or a link to a whitepaper on your main website. Link
Properties elevate the value of a short post by calling attention to
related content that readers should click on next.
Tip: Consider using link properties that include your email address or
even your phone number. Create link property titles and summaries
that compel your readers to ask you for more about the subject.
Copyright © 2007 – MyST Technology Partners, Inc. Page 7 of 8
ALL RIGHTS RESERVED
#7
Bloggers often spend a great deal of time formatting the layout of
pictures, out-quotes, embedded videos, and even embedded feeds.
These tasks are timeconsuming
and generally
require some knowledge of
HTML and javascript code.
Captyx components eliminate
much of the tedium of
creating and integrating
these types of information
objects.
Captyx is an extremely
productive set of tools that
help you integrate
professional-looking components and with far less effort. Captyx is
also considered an ideal method for capturing and sustaining customer
attention because many of the components provide fields for adding
actionable links.
The example above shows a Captyx BlogSearch component that
automatically embeds a continually updated RSS feed into the post
content. This is advantageous for many reasons, but most important –
it allows you to create a cross reference of your post to the highest
ranked blog posts in about 30 seconds – all you need is a well defined
search query. This saves you lots of time and effort finding good
bloggers to link to that are discussing your chosen subject.
Use Captyx Components
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